Cited by 281Technology Adoption and User BehaviourCultural Differences and ValuesConsumer Behavior and Marketing Influence

Is eCommerce boundary-less? Effects of individualism-collectivism and uncertainty avoidance on Internet shopping

Lim, Kai H, Leung, Kwok, Sia, Choon Ling, Lee, Matthew KO·2004·Journal of International Business Studies

Integrity signals

Registry

Crossref · 10.1057/palgrave.jibs.8400104

Cites

80 of 80 references verified0 citation errors · 0 not checkable

Statistics

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Claims the paper makes

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Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

  • Online shopping is associated with a higher level of uncertainty than shopping from a physical store, making it difficult for consumers to check store legitimacy, protect personal information, and ensure timely product arrival.

    “Online shopping is closely associated with a high level of uncertainty than shopping from a physical store, and this virtual business environment makes it di cult for consumers to check the legitimacy of the store before purchase, to protect their personal information after the shopper key in their credit card number and to ensure the product will arrive on time [99].”
  • Online shopping is inherently associated with higher levels of uncertainty than shopping in offline retail environments.

    “Online shopping is inherently associated with high levels of uncertainty compare to shopping in o ine retail environments, for potential buyers often lack information about the legitimacy of the store prior to purchase, they may fall into the trap that anything could happen when they key in credit information, and they are also worried about whether the product will arrive on time [99].”
  • Uncertainty avoidance remains a vital factor in the cross-border e-commerce setting, beyond findings obtained only within the general e-commerce context.

    “Compared with findings only within the e-commerce context [99], this study indicates that the UA is still vital in the cross-border e-commerce setting.”
  • Adoption rates of online shopping are higher for individualist than for collectivist cultures.

    “Adoption rates of online shopping are higher for individualist than for collectivist cultures (Lim et al., 2004).”

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Authors
Lim, K. H., Leung, K., Sia, C. L., & Lee, M. K.
Affiliations
City University of Hong Kong (HK)
Corresponding author
Lim, Kai H
Venue
Journal of International Business Studies
Published
2004-09-09
Volume
35
Issue
6
Pages
545-559
ISSN
  • 0047-2506 (ISSN-L)
  • 1478-6990
OpenAlex
W2137728837
Cited by
279
References
79
Citations by year
2026: 2 · 2025: 5 · 2024: 11 · 2023: 11 · 2022: 18 · 2021: 18 · 2020: 14 · 2019: 16 · 2018: 13 · 2017: 14 · 2016: 12 · 2015: 9 · 2014: 18 · 2013: 20 · 2012: 21
FWCI
11.43
Type
journal article
Language
en
Open access
closed
Locations
  • Journal of International Business Studies (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Funders
  • City University of Hong Kong
  • University of Hong Kong
Topics
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Keywords
online shopping, individualism-collectivism, uncertainty avoidance, national culture, cross-cultural comparison, e-commerce, cultural dimensions, online retail

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