Factors affecting food choice in relation to fruit and vegetable intake: a review
Open accessAbstract
The present review provides an investigation into the food choice decisions made by individuals in relation to fruit and vegetable consumption. A comprehensive body of evidence now exists concerning the protective effect of fruit and vegetables against a number of diseases, particularly cardiovascular disease and certain forms of cancer. Current UK recommendations are to increase intakes of fruit and vegetables to 400 g/person per d. In the main body of the review the factors that affect food choice decisions of adults in relation to fruit and vegetable consumption are studied, following a suggested framework of food choice. Factors covered include sensory appeal, familiarity and habit, social interactions, cost, availability, time constraints, personal ideology, media and advertising and health. The content of the review shows just how complex the food choice process can be. Health promotion techniques can be better targeted towards certain groups of individuals, all holding similar sets of values, when making food choice decisions. Food choice, in relation to fruit and vegetable intake, needs to be studied in more depth, in order to provide effective nutrition education programmes, in particular the sets of priorities that different sub-groups of the population consider when making food choice decisions.
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Sex differences may not represent exclusively fundamental biological differences, as hedonic food intake may also be influenced by cultural differences in societal expectations from men and women.
“It is important to note, though, that sex differences may not represent exclusively fundamental biological differences, as hedonic food intake may also be influenced by cultural differences in societal expectations from men and women 119, 120.”
From History of early life adversity is associated with increased food addiction and sex-specific alterations in reward network connectivity in obesity (2019) · cites this paper as [120]
The finding that natural content predicts attitudes towards and consumption of functional foods supports previous research showing a positive relationship between the FCM natural content and healthy eating behaviour.
“This finding supports previous research showing a positive relationship between the FCM natural content and healthy eating behaviour [19,20,64].”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [20]
An increased emphasis on the motives of health, natural content and weight control has been found to associate with healthy eating behaviour.
“An increased emphasis on the motives of health, natural content and weight control has been found to associate with healthy eating behaviour [19,20,21].”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [20]
Previous studies have related natural content, ecological welfare and weight control to healthy eating behaviour.
“Previous studies have related these FCMs to healthy eating behaviour [19,20,21].”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [20]
Previous research shows a relationship between an increased emphasis on weight control and healthy eating patterns.
“This result is supported by previous research showing a relationship between an increased emphasis on weight control and healthy eating patterns [20].”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [20]
Previous research shows a relationship between health, healthy eating behaviour and functional food consumption.
“This is in line with previous research, which shows a relationship between health, healthy eating behaviour and functional food consumption [19,20,22].”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [20]
Sensorial profile, social interactions, time constraints, costs, advertising and personal ideology affect fruits and vegetables choices.
“As for consumption of F & Vs, Pollard, Kirk, and Cade (2002) showed that sensorial profile, social interactions, time constraints, costs, advertising and personal ideology affect F & V choices.”
From Emerging trends in European food, diets and food industry (2018) · cites this paper as Pollard et al., 2002
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- Authors
- Pollard, J., Kirk, S. F. L., & Cade, J. E.
- Affiliations
- University of Leeds (GB)
- Corresponding author
- Pollard, J
- Venue
- Nutrition Research Reviews
- Publisher
- Cambridge University Press (CUP)
- Published
- 2002-12
- Volume
- 15
- Issue
- 2
- Pages
- 373-387
- ISSN
- 0954-4224 (ISSN-L)
- 1475-2700
- OpenAlex
- W2128971256
- Cited by
- 420
- References
- 61
- Citations by year
- 2026: 9 · 2025: 12 · 2024: 11 · 2023: 22 · 2022: 33 · 2021: 35 · 2020: 32 · 2019: 26 · 2018: 24 · 2017: 30 · 2016: 19 · 2015: 29 · 2014: 26 · 2013: 21 · 2012: 24
- FWCI
- 0.30
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Nutrition Research Reviews (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Nutritional Studies and Diet
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Keywords
- food choice, fruit and vegetable intake, dietary behaviour, sensory appeal, food familiarity, dietary habits, social influences on eating, time constraints, health promotion, nutrition education, cardiovascular disease, cancer prevention
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