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Cited by 124Populism, Right-Wing MovementsMigration, Refugees, and IntegrationSocial and Intergroup Psychology

The DOI matches its Crossref record; 54 of the 56 references it cites were found in a registry or an index.

Effects of Economic and Symbolic Threat Appeals in Right-Wing Populist Advertising on Anti-Immigrant Attitudes: The Impact of Textual and Visual Appeals

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Schmuck, Desirée, Matthes, Jörg·2017·Political Communication
DOI 10.1080/10584609.2017.1316807
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Abstract

Right-wing populist parties portray immigrants as economic or symbolic threats in their political advertisements by constructing a moral divide between the “good” ordinary people and “bad” immigrants. Yet, it remains unclear how these different threat appeals contribute to the formation of anti-immigrant attitudes among citizens and what role visual elements play in producing these effects. A survey-experiment with a quota sample of 471 participants reveals that, overall, symbolic threat appeals exert stronger effects on anti-immigrant attitudes than economic ones. When presented via text alone, only symbolic—not economic—threat appeals increased anti-immigrant attitudes via the activation of heuristic processing such as the reliance on negative stereotypes or feelings of anxiety, in particular among lower-educated citizens. When visuals were present, both types of threat appeals enhanced anti-immigrant attitudes among citizens across all education levels based on heuristic processing. Additionally, high image-text congruency induced cognitive argument approval resulting in higher anti-immigrant attitudes.

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Show all 56 references

Research works printed but not linked: 6

  1. Ansolabehere S., 1995, Going negative: How political advertising shrinks and polarizes the electorate
  2. LeVine R. A., 1972, Ethnocentrism: Theories of conflict, ethnic attitudes, and group behavior
  3. Marquart F., 2016, International Journal of Communication, 10, 2576
  4. Pelinka A., 2013, Right-wing populism in Europe
  5. 10.4324/9780203166956_chapter_1 · DOI
  6. Tajfel H., 1978, Differentiation between social groups

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Metadata

Authors
Schmuck, D., & Matthes, J.
Affiliations
University of Vienna (AT)
Corresponding author
Schmuck, Desirée
ORCID
Venue
Political Communication
Publisher
Informa UK Limited
Published
2017-05-19
Volume
34
Issue
4
Pages
607-626
ISSN
  • 1058-4609 (ISSN-L)
  • 1091-7675
DOI
10.1080/10584609.2017.1316807
OpenAlex
W2615508116
Cited by
124
References
56
Citations by year
2026: 12 · 2025: 19 · 2024: 14 · 2023: 18 · 2022: 13 · 2021: 14 · 2020: 13 · 2019: 13 · 2018: 6 · 2017: 2
FWCI
45.21
Type
journal article
Language
en
Open access
Licence
Locations
  • Political Communication (publishedVersion, cc-by-nc-nd)
  • Phaidra (Universität Wien) (submittedVersion, cc-by-nc-nd)
Topics
  • Social Sciences › Political Science and International Relations › Populism, Right-Wing Movements
  • Social Sciences › Sociology and Political Science › Migration, Refugees, and Integration
  • Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
Keywords
right-wing populism, political advertising, anti-immigrant sentiment, fear appeals, economic threats, symbolic threat, visual appeal, heuristic processing, stereotypes, anxiety, educational attainment

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