It's Better to Give Than to Receive: The Role of Social Support, Trust, and Participation on Health-Related Social Networking Sites
Abstract
Nearly 60% of American adults and 80% of Internet users have sought health information online. Moreover, Internet users are no longer solely passive consumers of online health content; they are active producers as well. Social media, such as social networking sites, are increasingly being used as online venues for the exchange of health-related information and advice. However, little is known about how participation on health-related social networking sites affects users. Research has shown that women participate more on social networking sites and social networks are more influential among same-sex members. Therefore, this study examined how participation on a social networking site about pregnancy influenced members' health-related attitudes and behaviors. The authors surveyed 114 pregnant members of 8 popular pregnancy-related sites. Analyses revealed that time spent on the sites was less predictive of health-related outcomes than more qualitative assessments such as trust in the sites. Furthermore, providing support was associated with the most outcomes, including seeking more information from additional sources and following recommendations posted on the sites. The implications of these findings, as well as directions for future research, are discussed.
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Trust in social media has diverse impacts on people's behaviors and attitudes.
“the diverse impacts of trust on people's behaviors and attitudes [16,39,118].”
From What Do We Mean When We Talk about Trust in Social Media? A Systematic Review (2023) · cites this paper as [39]
There is a lack of consensus on the meaning of 'trust' in the context of social media.
“we lack basic agreement as to what trust means in the context of social media.”
From What Do We Mean When We Talk about Trust in Social Media? A Systematic Review (2023) · cites this paper as [39]
Prior research has produced conflicting results regarding who and what strengthens trust in social media.
“the conficting results from prior research regarding who and what strengthens trust in social media”
From What Do We Mean When We Talk about Trust in Social Media? A Systematic Review (2023) · cites this paper as [39]
Trust in health information on social media is positively associated with users' mental health.
“Additionally, one study has found that trust in health information on social media is positively associated with users' mental health (e.g., being happier about pregnancy [39]).”
From What Do We Mean When We Talk about Trust in Social Media? A Systematic Review (2023) · cites this paper as [39]
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What Do We Mean When We Talk about Trust in Social Media? A Systematic Review
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- Authors
- Hether, H. J., Murphy, S. T., & Valente, T. W.
- Affiliations
- University of the Pacific (US)
- University of Southern California (US)
- Corresponding author
- Hether, Heather J.
- Venue
- Journal of Health Communication
- Publisher
- Informa UK Limited
- Published
- 2014-04-25
- Volume
- 19
- Issue
- 12
- Pages
- 1424-1439
- ISSN
- 1081-0730 (ISSN-L)
- 1087-0415
- OpenAlex
- W2075840520
- Cited by
- 100
- References
- 82
- Citations by year
- 2026: 4 · 2025: 4 · 2024: 8 · 2023: 8 · 2022: 19 · 2021: 6 · 2020: 6 · 2019: 11 · 2018: 6 · 2017: 9 · 2016: 10 · 2015: 8 · 2013: 1
- FWCI
- 16.29
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Health Communication (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Health Sciences › Health Professions › General Health Professions › Health Literacy and Information Accessibility
- Social Sciences › Health › Social Media in Health Education
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
- Keywords
- pregnancy, online health information seeking, social support, trust, online participation, health attitudes and behaviors, women's health, online health advice
- MeSH terms
- Adult, Data Collection, Female, Humans, Pregnancy, Social Support, United States, Trust, Consumer Health Information, Young Adult, Information Seeking Behavior, Social Networking, Social Media
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