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Cited by 283

The DOI matches its Crossref record.

Health Communication on the Internet: An Effective Channel for Health Behavior Change?

MICHAEL M . CASSELL CHRISTINE JACKS·1998·Journal of Health Communication
DOI 10.1080/108107398127517
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Abstract

This article presents a theoretical rationale for using the Internet to conduct persuasive public health interventions. Through an examination of the conceptual bases of persuasion, it is posited that the World Wide Web and other Internet-based resources have many of the characteristics necessary for persuasive communication and may, in fact, constitute a hybrid channel that combines the positive attributes of interpersonal and mass communication. The notion that the Internet features many of the persuasive qualities of interpersonal communication makes it a prime candidate for the application of key behavioral science theories and principles to promote healthier behaviors. The broad reach that the Internet shares with many mass communication channels indicates an economy to Internet-based efforts to communicate with large audiences. It is concluded that if the Internet can be used for persuasive health communication and its reach continues to expand, it is time for public health professionals to explore the design and evaluation of Internet-based interventions directed at health behavior change.

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Metadata

Authors
JACKS, M. M. C. C.
Venue
Journal of Health Communication
Publisher
Informa UK Limited
Published
1998-01
Volume
3
Issue
1
Pages
71-79
ISSN
  • 1081-0730 (ISSN-L)
  • 1087-0415
DOI
10.1080/108107398127517
OpenAlex
W2096455030
Cited by
283
References
0
FWCI
72.25
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.