Cited by 147Mobile Health and mHealth ApplicationsBehavioral Health and InterventionsHealth Literacy and Information Accessibility

Characteristics of visitors and revisitors to an Internet-delivered computer-tailored lifestyle intervention implemented for use by the general public

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Brouwer, W., Oenema, A., Raat, H., Crutzen, R., de Nooijer, J., de Vries, N. K., Brug, J.·2010·Health Education Research

Abstract

The Internet has become important for the delivery of behavior change interventions. This observational study examines how many people visited, registered and revisited a web-based computer-tailored intervention promoting heart-healthy behaviors when it is implemented for use by the general public. Among registered visitors, the association between visitors' characteristics and initiating, completing and revisiting the website and/or its behavior-specific modules was analyzed. Server statistics showed that 285 146 visitors from unique IP addresses landed on the home page in a 36-month period; of these, >50% left the intervention website within 30 s. In total, 81 574 (28.6%) visitors completed the registration procedure and gained access to the intervention; 99% of registered visitors initiated one module, 91% completed at least one module and 6% revisited the intervention. The majority of the registered visitors were women, medium to highly educated, with a body mass index (BMI) <25. Women, visitors aged 40-50 years, visitors with a medium educational level and visitors with a BMI <25 were more likely to initiate and finish the modules. It is concluded that a heart-healthy computer-tailored Internet program can reach substantial numbers of people, but additional research is needed to develop promotional strategies that reach the high-risk population, i.e. men, older and lower educated persons.

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  1. Rogers EM. Diffusion of Innovation, 4th edn. New York: The Free Press, 2003.

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Authors
Brouwer, W., Oenema, A., Raat, H., Crutzen, R., de Nooijer, J., de Vries, N. K., & Brug, J.
Affiliations
  • Erasmus MC (NL)
  • Maastricht University (NL)
  • Amsterdam Public Health (NL)
Corresponding author
Brouwer, W.
Venue
Health Education Research
Published
2009-11-06
Volume
25
Issue
4
Pages
585-595
ISSN
  • 0268-1153 (ISSN-L)
  • 1465-3648
OpenAlex
W2111665408
Cited by
147
References
49
Citations by year
2025: 5 · 2024: 3 · 2023: 2 · 2022: 7 · 2021: 5 · 2020: 8 · 2019: 5 · 2018: 11 · 2017: 8 · 2016: 16 · 2015: 17 · 2014: 18 · 2013: 14 · 2012: 16
FWCI
16.34
Type
journal article
Language
en
Open access
Locations
  • Health Education Research (publishedVersion)
  • PubMed (publishedVersion)
  • Research Publications (Maastricht University) (publishedVersion, other-oa)
  • EUR Research Repository (Erasmus University Rotterdam) (publishedVersion)
  • EUR Research Repository (Erasmus University Rotterdam) (submittedVersion)
  • RePub (Erasmus University Rotterdam) (submittedVersion, other-oa)
  • Digital Academic REpository of VU University Amsterdam (Vrije Universiteit Amsterdam) (submittedVersion)
  • Pure Amsterdam UMC (submittedVersion)
  • RePub (Erasmus University Rotterdam) (submittedVersion)
  • Research Publications (Maastricht University) (submittedVersion, other-oa)
  • Data Archiving and Networked Services (DANS) (submittedVersion)
Topics
  • Health Sciences › Health Professions › General Health Professions › Mobile Health and mHealth Applications
  • Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
  • Health Sciences › Health Professions › General Health Professions › Health Literacy and Information Accessibility
Keywords
computer-tailored intervention, online intervention, heart-healthy lifestyle, visitor characteristics, website engagement, intervention completion, user registration, health promotion targeting, vulnerable populations
MeSH terms
Smoking Prevention, Adult, Diet, Female, Health Promotion, Humans, Life Style, Male, Middle Aged, Socioeconomic Factors, Health Behavior, Exercise, Body Mass Index, Internet, Overweight

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