The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Measuring Narrative Engagement
Open accessAbstract
Research indicates that the extent to which one becomes engaged, transported, or immersed in a narrative influences the narrative's potential to affect subsequent story-related attitudes and beliefs. Explaining narrative effects and understanding the mechanisms responsible depends on our ability to measure narrative engagement in a theoretically meaningful way. This article develops a scale for measuring narrative engagement that is based on a mental models approach to narrative processing. It distinguishes among four dimensions of experiential engagement in narratives: narrative understanding, attentional focus, emotional engagement, and narrative presence. The scale is developed and validated through exploratory and confirmatory factor analyses with data from viewers of feature film and television, in different viewing situations, and from two different countries. The scale's ability to predict enjoyment and story-consistent attitudes across different programs is presented. Implications for conceptualizing engagement with narratives as well as narrative persuasion and media effects are discussed.
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Items 901–909 of 909
V Hochwertige Unterhaltungsrezeption: Die Modellierung des Unterhaltungserlebens von Quality TV
Schlütz, D. (2015) · Springer eBooks · doi:10.1007/978-3-658-11436-7_5
Black and Blue and Read All Over: News Framing and the Coverage of Crime
Cosand, K. Q. (2014) · doi:10.15760/etd.1792
“To measure narrative engagement, participants responded to Busselle and Bilandzic’s (2009) 12-item narrative engagement scale, which was modified for news stories. These items focused on gauging a reader’s level of narrative understanding, attentional focus, narrative presence, and emotional engagement by asking parti…”
MethodEmotional Response to Stories in Interactive Narrative
Khrypko, I. (2013) · doi:10.26686/wgtn.17005444.v1
“…experiencing total immersion, the players become highly concentrated on their goal and tend to lose any sense of real time and physical self-awareness, generating a sense of presence or “being” in the environment of their current task (Busselle & Bilandzic, 2009; Jennett et al., 2008; Lee, 2004).”
Können mediale Narrationen das soziale Engagement von Kindern stärken
Rössler, P., Hammer, A., Jann, J., Riedel, U., Schmitt, S., Schworer, L., & Wahl, S. A. (2013) · Springer eBooks · doi:10.1007/978-3-658-00348-7_14
Man without a country: how character complexity primes racial stereotypes
Miller, B. (2012) · Louisiana State University · doi:10.31390/gradschool_theses.3537
“In order for viewers to shift beliefs, they need to be engaged with the medium they are consuming (Busselle & Bilandzic, 2009).”
BackgroundInfluentialSHAPING BEHAVIOR THROUGH PERCEPTION
Ahmad, H. A., Koyama, S., & Hibino, H. (2012) · doi:10.11247/jssdj.59.1_83
Park, C., & Cho, M. (2026) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2026.105023
Metadata
- Authors
- Busselle, R., & Bilandzic, H.
- Affiliations
- Washington State University (US)
- ORCID
- Busselle, Rick
- Venue
- Media Psychology
- Publisher
- Informa UK Limited
- Published
- 2009-11-23
- Volume
- 12
- Issue
- 4
- Pages
- 321-347
- ISSN
- 1521-3269 (ISSN-L)
- 1532-785X
- OpenAlex
- W2062865797
- Cited by
- 1,088
- References
- 0
- Citations by year
- 2026: 94 · 2025: 101 · 2024: 89 · 2023: 97 · 2022: 80 · 2021: 111 · 2020: 93 · 2019: 71 · 2018: 65 · 2017: 69 · 2016: 64 · 2015: 43 · 2014: 33 · 2013: 28 · 2012: 24
- FWCI
- 311.26
- Type
- journal article
- Language
- en
- Open access
- green
- nbn-resolving.org
- Locations
- Media Psychology (publishedVersion)
- OPUS (Augsburg University) (submittedVersion)
- Topics
- Social Sciences › Communication › Media Influence and Health
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Narrative Theory and Analysis
- Social Sciences › Psychology › Developmental and Educational Psychology › Flow Experience in Various Fields
- Keywords
- narrative engagement, narrative persuasion, scale development, mental models, narrative comprehension, attentional focus, emotional engagement, narrative presence, media influence, narrative enjoyment, cross-cultural validation
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