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Cited by 26Consumer Retail Behavior StudiesTechnology Adoption and User BehaviourDigital Marketing and Social Media

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Self-Escapism Motivated Online Shopping Engagement: A Determinant of Users’ Online Shopping Cart Use and Buying Behavior

Mir, Imran Anwar·2023·Journal of Internet Commerce
DOI 10.1080/15332861.2021.2021582
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Abstract

Online shopping is a well-recognized business and user activity. Moved by utilitarian and hedonic motives, millions of users visit online stores daily. Literature indicates users’ self-escapism as a crucial hedonic motivation of online shopping engagement. Yet, its influence has rarely been studied on users’ online shopping cart use and buying behavior. The current study assesses the dimensionality of users’ self-escapism motivation of online shopping engagement and its direct and mediated influence on their online shopping cart use and buying behavior. The data were gathered from 308 users of daraz.com and aliexpress.com in Pakistan using an offline survey. The findings indicate users’ self-escapism motivation of online shopping engagement as a two-dimensional construct consisting of self-suppression and self-expansion factors. Users’ self-escapism motivation of online shopping engagement directly but partially influences their online shopping cart use. The flow state and affective attitude toward online shopping play a significant mediating role during users’ online shopping engagement. In addition, users’ self-escapism motivated online shopping cart use influences their online buying behavior. The current study provides important insights about those users who engage in online shopping to regulate the self. Retailers can apply these insights to make the online stores desired spaces for such users and influence them to buy online.

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Metadata

Authors
Mir, I. A.
Affiliations
Federal Urdu University (PK)
Corresponding author
Mir, Imran Anwar
ORCID
Mir, Imran Anwar
Venue
Journal of Internet Commerce
Publisher
Informa UK Limited
Published
2021-12-31
Volume
22
Issue
1
Pages
40-73
ISSN
  • 1533-2861 (ISSN-L)
  • 1533-287X
DOI
10.1080/15332861.2021.2021582
OpenAlex
W4205484557
Cited by
26
References
127
Citations by year
2026: 2 · 2025: 6 · 2024: 10 · 2023: 6 · 2022: 2
FWCI
4.14
Type
journal article
Language
en
Open access
closed
Locations
Journal of Internet Commerce (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Keywords
online shopping behavior, self-suppression, self-expansion, hedonic motivation, utilitarian motivation, flow experience, online consumers, mediating effect

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