Green innovation influenced by employee innovative work behavior via moderating role of innovative leaderships
Open accessAbstract
This study examines the dynamics of digital and green innovation within organizational contexts, focusing on the interplay between innovative work behavior, innovative leadership and the adoption of digital technologies. Survey data were collected from employees working in private sector organizations in Saudi Arabia, using a questionnaire encompassing key constructs related to digital and green innovation. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM), revealing significant relationships between the variables under investigation. The results indicate that innovative work behavior positively influences digital innovation, while digital innovation in turn facilitates green innovation. Innovative leadership emerges as a critical factor influencing both digital and green innovation, with strong positive associations found between innovative leadership and innovation outcomes. Furthermore, the study underscores the importance of fostering a culture of innovation and investing in leadership development to drive both digital and green innovation effectively. The implications of these findings extend to organizations, policymakers and researchers, highlighting the importance of promoting innovation and sustainability initiatives in organizational and societal contexts. This study contributes to the understanding of the drivers of digital and green innovation, offering insights for organizations seeking to enhance their competitiveness and promote environmental sustainability in an increasingly digitalized world.
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Digital leadership substantially influences innovative work behavior.
“Recent research by Ahmed et al. (2024), Al-Ayed (2024), and Zia et al. (2025) indicates that digital leadership substantially influences IWB.”
From Evoking teachers' innovative work behavior: Perspective of digital leadership, creativity, and proactive personality through work engagement (2025) · cites this paper as Al-Ayed, 2024
Section 2.3 (page unavailable) says supportive, visionary leadership is expected to encourage employees’ innovative work behavior. It does not identify that leadership as digital leadership or establish a substantial effect of digital leadership on innovative work behavior; its stated hypotheses instead concern innovative leadership’s relationship with digital innovation. (LLM, conf=0.85)
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- Authors
- Al-Ayed, S.
- Affiliations
- Arab Open University (SA)
- Corresponding author
- Al-Ayed, Sura
- ORCID
- Al-Ayed, Sura
- Venue
- Cogent Business & Management
- Publisher
- Informa UK Limited
- Published
- 2024-08-28
- Volume
- 11
- Issue
- 1
- ISSN
- 2331-1975 (ISSN-L)
- OpenAlex
- W4402021565
- Cited by
- 22
- References
- 69
- Citations by year
- 2026: 9 · 2025: 12 · 2024: 1
- FWCI
- 10.16
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- Cogent Business & Management (publishedVersion, cc-by)
- Econstor (Econstor) (submittedVersion, cc-by)
- RePEc: Research Papers in Economics (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion)
- Funders
- Arab Open University (AOUKSA-524008)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Employee Performance and Leadership
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Sustainability and Innovation in Business
- Keywords
- green innovation, digital innovation, innovative behavior, innovation leadership, moderating effect, digital technology adoption, employee behavior, leadership development, innovation culture, environmental sustainability, Saudi Arabia
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