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The Effects of Product Class Knowledge on Information Search Behavior
Abstract
The effects of prior knowledge about a product class on various characteristics of pre-purchase information search within that product class are examined. A new search task methodology is used that imposes only a limited amount of structure on the search task: subjects are not cued with a list of attributes, and the problem is not structured in a brand-by-attribute matrix. The results indicate that prior knowledge facilitates the acquisition of new information and increases search efficiency. The results also support the conceptual distinction between objective and subjective knowledge.
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Metadata
- Authors
- Brucks, M.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1985-06
- Volume
- 12
- Issue
- 1
- Pages
- 1
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2055194045
- Cited by
- 1,988
- References
- 0
- FWCI
- 41.98
- Type
- journal article
- Language
- en
- Open access
- closed
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