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Cited by 144Technology Adoption and User BehaviourGender and Technology in EducationInnovative Human-Technology Interaction

The DOI matches its Crossref record; 81 of the 81 references it cites were found in a registry or an index.

Self-efficacy as an antecedent of cognition and affect in technology acceptance

Kulviwat, Songpol, C. Bruner II, Gordon, P. Neelankavil, James·2014·Journal of Consumer Marketing
DOI 10.1108/jcm-10-2013-0727
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Abstract

Purpose – This paper aims to examine whether self-efficacy plays an important role in shaping the effect of cognition and affects in high technology adoption. It also examines whether cognition and affect mediate the effect of self-efficacy on attitude toward adoption. Design/methodology/approach – Using an experimental survey to collect data, subjects performed two different tasks (utilitarian and hedonic) to make sure that they had cognitive and affective experiences to draw upon as they developed attitudes toward the focal innovation. Structural equation modeling was used to analyze the model. Findings – The result shows that self-efficacy influenced cognitive perceptions and emotional reactions. Specifically, self-efficacy was found to play a substantive role in shaping individuals’ attitudes via a cognitive route (perceived usefulness and ease-of-use) and an affective one (pleasure, arousal and dominance). Research limitations/implications – The study of self-efficacy as an external variable provides further insights into the process and is expected to increase the explained variance of the theoretical model. Practical implications – This study confirms that a belief about something besides the product also plays a key role; it is the confidence consumers have in their own abilities to understand and effectively use a new piece of technology. Originality/value – The research makes important contributions to our understanding of technology acceptance and has implications for marketing managers.

Overview

Integrity signals

Registry

Crossref · 10.1108/jcm-10-2013-0727

Cites

81 of 81 references verified0 citation errors · 0 not checkable

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Citations

Cites

Research works printed but not linked: 3

  1. Colkin, E. (2002), “Teens ace IT shortcuts”, Information Week, Vol. 879 No. 11, p. -.
  2. Hoyle, R.H. (1995), Structural Equation Modeling: Concepts, Issues and Applications, Sage Publications, Inc. Thousand Oaks, CA.
  3. Nunnally, J.C. and Bernstein, I. (1994), Psychometric theory, 3rd ed., McGraw-Hill, New York, NY.

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Metadata

Authors
Kulviwat, S., C. Bruner II, G., & P. Neelankavil, J.
Affiliations
Hofstra University (US)
Venue
Journal of Consumer Marketing
Publisher
Emerald
Published
2014-05-06
Volume
31
Issue
3
Pages
190-199
ISSN
0736-3761 (ISSN-L)
DOI
10.1108/jcm-10-2013-0727
OpenAlex
W2063919763
Cited by
144
References
78
Citations by year
2026: 14 · 2025: 22 · 2024: 25 · 2023: 18 · 2022: 16 · 2021: 7 · 2020: 8 · 2019: 10 · 2018: 12 · 2017: 5 · 2016: 3 · 2015: 4
FWCI
7.47
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)
Locations
Journal of Consumer Marketing (publishedVersion)
Topics
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Gender Studies › Gender and Technology in Education
  • Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
Keywords
self-efficacy, technology acceptance, perceived usefulness, perceived ease of use, pleasure, arousal, dominance, consumer technology adoption

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