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The Power of Narratives: The Effect of Entertainment Television Organ Donation Storylines on the Attitudes, Knowledge, and Behaviors of Donors and Nondonors

Morgan, Susan E., Movius, Lauren, Cody, Michael J.·2009·Journal of Communication

Abstract

Drawing on theories of social learning, social representations and the organ donation model, online surveys were used to examine the impact of organ donation storylines of 4 U.S. television dramas (CSI: NY, Numb3rs, House, and Grey’s Anatomy) on viewers’ attitudes, knowledge, and behaviors. Results revealed that viewers acquired knowledge from the content of each drama, despite the fact that some content was inaccurate. Viewers who were not organ donors prior to exposure to the dramas were more likely to decide to donate organs if the drama explicitly encouraged donation, portrayed characters revealing how they had become donors and discussed the merits of donating. Viewers were also more likely to become an organ donor if they were emotionally involved in the narrative. Implications for using dramas to educate and motivate the public were discussed.

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Metadata

Authors
Morgan, S. E., Movius, L., & Cody, M. J.
Venue
Journal of Communication
Published
2009-03
Volume
59
Issue
1
Pages
135-151
ISSN
  • 0021-9916 (ISSN-L)
  • 1460-2466
OpenAlex
W2096822489
Cited by
202
References
4
FWCI
194.10
Type
journal article
Language
en
Open access
closed
Licence
doi.wiley.com/10.1002/tdm_license_1.1 (tdm, 2375 d)

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CoChat. (2026). Citation check: The Power of Narratives: The Effect of Entertainment Television Organ Donation Storylines on the Attitudes, Knowledge, and Behaviors of Donors and Nondonors. https://app.cochat.ai/papers/10.1111/j.1460-2466.2008.01408.x
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Morgan, S. E., Movius, L., & Cody, M. J. (2009). The Power of Narratives: The Effect of Entertainment Television Organ Donation Storylines on the Attitudes, Knowledge, and Behaviors of Donors and Nondonors. Journal of Communication. https://doi.org/10.1111/j.1460-2466.2008.01408.x

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.