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Media Enjoyment as Need Satisfaction: The Contribution of Hedonic and Nonhedonic Needs

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Tamborini, Ron, Grizzard, Matthew, David Bowman, Nicholas, Reinecke, Leonard, Lewis, Robert J., Eden, Allison·2011·Journal of Communication

DOI 10.1111/j.1460-2466.2011.01593.x

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Abstract

Most early research on entertainment defines media enjoyment in functional terms as the satisfaction of hedonic needs. Two studies demonstrate the value of including nonhedonic and hedonic need satisfaction in defining enjoyment. Both studies find support for a need-satisfaction model showing that hedonic (arousal and affect) and nonhedonic (competence and autonomy) need satisfaction account for unique variance in enjoyment experienced during video game play. Study 2 extends the findings of Study 1 to account for noninteractive media entertainment enjoyment. Results show hedonic and nonhedonic need satisfaction to be distinct but complementary components of media enjoyment. Discussion focuses on the advantage of a needs-based approach for understanding positive valuations of media and offers a new perspective on the enjoyment–appreciation distinction.

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Authors: Tamborini, R., Grizzard, M., David Bowman, N., Reinecke, L., Lewis, R. J., & Eden, A.
Affiliations: Michigan State University (US)
University of Mannheim (DE)
Vrije Universiteit Amsterdam (NL)
ORCID: Grizzard, Matthew
Reinecke, Leonard
Lewis, Robert J.
Eden, Allison
Venue: Journal of Communication
Publisher: Oxford University Press (OUP)
Published: 2011-12
Volume: 61
Issue: 6
Pages: 1025-1042
ISSN: 0021-9916 (ISSN-L)
DOI: 10.1111/j.1460-2466.2011.01593.x
OpenAlex: W2130927697
Cited by: 229
References: 30
Citations by year: 2026: 16 · 2025: 13 · 2024: 23 · 2023: 18 · 2022: 19 · 2021: 13 · 2020: 15 · 2019: 20 · 2018: 19 · 2017: 14 · 2016: 11 · 2015: 25 · 2014: 9 · 2013: 8 · 2012: 3
FWCI: 137.11
Type: journal article
Language: en
Open access: bronze
doi.org
Licence: doi.wiley.com/10.1002/tdm_license_1.1 (tdm, 1370 d)
Locations: Journal of Communication (publishedVersion)
Digital Academic REpository of VU University Amsterdam (Vrije Universiteit Amsterdam) (submittedVersion)
VU Research Portal (submittedVersion, other-oa)
MADOC (University of Mannheim) (submittedVersion)
Data Archiving and Networked Services (DANS) (submittedVersion, other-oa)
Topics: Social Sciences › Communication › Media Influence and Health
Social Sciences › Sociology and Political Science › Digital Games and Media
Social Sciences › Psychology › Social Psychology › Motivation and Self-Concept in Sports
Keywords: media enjoyment, need satisfaction, hedonic needs, video gaming, competence, autonomy, arousal, affect

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Media Enjoyment as Need Satisfaction: The Contribution of Hedonic and Nonhedonic Needs

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