Consumer Vulnerability to Fraud: Influencing Factors
Abstract
Using the 1993 Survey of Older Consumer Behavior commissioned by the American Association of Retired Persons, consumer vulnerability to market fraud was investigated. Consumer vulnerability was determined based on consumers' market knowledge and awareness of unfair business practices. Using an ordered logit analysis, it was found that consumers were more susceptible to fraud if they were older, poor, less educated, and/or living without spouse. Neither gender nor race was found to be a significant predictor of consumer vulnerability. Implications for consumer educators and policy makers were drawn.
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People with higher vulnerability scores tended to be older, poorer, less educated and single.
“Lee and Soberon-Ferrer, 14 for example, measured individuals' vulnerability to consumer fraud and found that people with higher vulnerability scores tended to be older, poorer, less educated and single.”
From Do You Love Me? Psychological Characteristics of Romance Scam Victims (2018) · cites this paper as [14]
People with higher vulnerability scores tended to be older, poorer, less educated and single.
“They found that people with higher vulnerability scores tended to be older, poorer, less educated and single.”
From The online dating romance scam: causes and consequences of victimhood (2014) · cites this paper as Lee and Soberon-Ferrer (1997)
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“This is in contrast to the view that older people are more likely to become victims of scams.(14) This finding suggests that some age groups might be more likely to become victims of certain types of scams and that policy developed to prevent victimization ought not focus entirely on the elderly.”
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- Authors
- LEE, J., & SOBERON‐FERRER, H.
- Affiliations
- University of Florida (US)
- ORCID
- LEE, JINKOOK
- Venue
- Journal of Consumer Affairs
- Publisher
- Wiley
- Published
- 1997-06
- Volume
- 31
- Issue
- 1
- Pages
- 70-89
- ISSN
- 0022-0078 (ISSN-L)
- 1745-6606
- OpenAlex
- W2129661061
- Cited by
- 146
- References
- 32
- Citations by year
- 2026: 5 · 2025: 13 · 2024: 13 · 2023: 7 · 2022: 16 · 2021: 11 · 2020: 7 · 2019: 8 · 2018: 4 · 2017: 8 · 2016: 5 · 2015: 4 · 2014: 5 · 2013: 10 · 2012: 1
- FWCI
- 2.05
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Consumer Affairs (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Accounting › Financial Literacy, Pension, Retirement Analysis
- Social Sciences › Demography › Elder Abuse and Neglect
- Social Sciences › Sociology and Political Science › Consumer behavior in food and health
- Keywords
- consumer fraud, consumer vulnerability, older consumers, market knowledge, income, educational attainment, marital status, demographic predictors, consumer protection
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