Cited by 200Entrepreneurship Studies and InfluencesPrivate Equity and Venture CapitalInnovation and Knowledge Management

Entrepreneurial hustle: navigating uncertainty and enrolling venture stakeholders through urgent and unorthodox action

Fisher, Greg, Stevenson, Regan, Neubert, Emily, Burnell, Devin, Kuratko, Donald F.·2020·Journal of Management Studies

Abstract

Entrepreneurs need to act under conditions of uncertainty and resource constraints to bring new, often‐unrecognizable products to market and convince an unknown set of stakeholders to support their endeavours. The type of action entrepreneurs take to navigate uncertain entrepreneurial contexts is underspecified. We analysed 48 interviews with entrepreneurs to inductively identify an action‐oriented construct we labelled as entrepreneurial hustle – an entrepreneur’s urgent, unorthodox actions that are intended to be useful in addressing immediate challenges and opportunities under conditions of uncertainty. In a follow‐up study, we use an experimental vignette approach to assess the impact of an entrepreneur’s hustle on venture stakeholders. Findings suggest that entrepreneurial hustle positively influences stakeholder perceptions of the entrepreneur’s leadership effectiveness and a venture’s legitimacy, mediated by perceptions of the entrepreneur’s ability‐based trustworthiness. We conclude that entrepreneurial hustle is a fundamental behaviour that enables entrepreneurs to enrol new venture stakeholders and lead their entrepreneurial efforts.

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Crossref · 10.1111/joms.12584

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97 of 97 references verified0 citation errors · 0 not checkable

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Authors
Fisher, G., Stevenson, R., Neubert, E., Burnell, D., & Kuratko, D. F.
Affiliations
Indiana University (US)
Corresponding author
Fisher, Greg
Venue
Journal of Management Studies
Publisher
Wiley
Published
2020-05-27
Volume
57
Issue
5
Pages
1002-1036
ISSN
  • 0022-2380 (ISSN-L)
  • 1467-6486
OpenAlex
W3023801940
Cited by
200
References
97
Citations by year
2026: 28 · 2025: 26 · 2024: 47 · 2023: 42 · 2022: 30 · 2021: 20 · 2020: 7
FWCI
22.64
Type
journal article
Language
en
Open access
closed
Locations
Journal of Management Studies (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Entrepreneurship Studies and Influences
  • Social Sciences › Business, Management and Accounting › Accounting › Private Equity and Venture Capital
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
Keywords
entrepreneurial uncertainty, leadership effectiveness, entrepreneurial action, resource constraints

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