Business model innovation and strategy making nexus: evidence from a cross‐industry mixed‐methods study
Open accessAbstract
Theory discussing how to define and frame the relationship between the strategy making process (SMP) and business model innovation (BMI) is still incipient in the academic literature. Thus, this study aims at investigating the relationship between SMP and BMI by addressing (1) when firms engage in BMI within the overall SMP, and (2) how firms design a new business model (BM) or improve their current BM within the overall SMP. The research questions are tackled by means of a mixed‐method research, combining (1) a quantitative survey on 138 firms involved in SMP and BMI (to understand when BM design and improvement occur) and (2) a qualitative multiple‐case study focused on four firms (to address how BM design and improvement evolve). The findings empirically validate the arguments that BM design and improvement are more likely to be positioned in the strategic alternatives implementation step of the SMP, and BM is related to strategy execution; on top of this, light is shed on the inherent dynamics of the BMI process for different types of BMI.
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Most scholars argue that BMs should be a strategy implementation.
“Most scholars argue that BMs should be a strategy implementation (Al-Debei & Avison, 2010;Cortimiglia, Ghezzi, & Frank, 2016).”
From Digitalization, business models, and SMEs: How do business model innovation practices improve performance of digitalizing SMEs? (2019) · cites this paper as Cortimiglia, Ghezzi, & Frank, 2016
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Self-citation
- Authors
- Cortimiglia, M. N., Ghezzi, A., & Frank, A. G.
- Affiliations
- Universidade Federal do Rio Grande do Sul (BR)
- Politecnico di Milano (IT)
- Venue
- R&D Management
- Publisher
- Wiley
- Published
- 2015-01-17
- Volume
- 46
- Issue
- 3
- Pages
- 414-432
- ISSN
- 0033-6807 (ISSN-L)
- 1467-9310
- OpenAlex
- W1930078641
- Cited by
- 194
- References
- 79
- Citations by year
- 2026: 4 · 2025: 9 · 2024: 12 · 2023: 15 · 2022: 22 · 2021: 22 · 2020: 25 · 2019: 21 · 2018: 19 · 2017: 34 · 2016: 7 · 2015: 4
- FWCI
- 59.75
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Licence
- Locations
- R and D Management (publishedVersion)
- Virtual Community of Pathological Anatomy (University of Castilla La Mancha) (submittedVersion, other-oa)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Keywords
- business model innovation, strategy formulation, business model design, business model improvement, strategic alternatives, strategy implementation, business strategy
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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