The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.
Discrimination in online ad delivery
Abstract
Google ads, black names and white names, racial discrimination, and click advertising.
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“The impact of this work is undeniable -leading to voluntary moratoriums [30], and several successful lawsuits [75,79]; nation-wide waves of regulatory action and public outcry [74]; congressional hearings [3]; and the recalls or radical redesigns of the deployed algorithms [12,64,65,88].”
From Outsider Oversight: Designing a Third Party Audit Ecosystem for AI Governance (2022) · cites this paper as [79]
In the citing paper
“This is not to say that algorithmic profiling is not problematic.”
From Artificial intelligence in support of the circular economy: ethical considerations and a path forward (2024) · cites this paper as Sweeney 2013
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“Another example is that crime related advertisements were more likely to show up when one searched African-American names (Sweeney, 2013).”
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“line privacy policy [Foundation 2015b], negative associations have been reported in the research literature: Discrimination. Negative consequences associated with personalisation are investigated in [Sweeney 2013], where an extensive review of adverts from Google and Reuters.com showed a strong correlation between adv…”
Metadata
- Authors
- Sweeney, L.
- Affiliations
- Harvard University (US)
- Corresponding author
- Sweeney, Latanya
- ORCID
- Sweeney, Latanya
- Venue
- Communications of the ACM
- Published
- 2013-05
- Volume
- 56
- Issue
- 5
- Pages
- 44-54
- ISSN
- 0001-0782 (ISSN-L)
- 1557-7317
- OpenAlex
- W2095932468
- Cited by
- 783
- References
- 10
- Citations by year
- 2026: 30 · 2025: 53 · 2024: 61 · 2023: 109 · 2022: 78 · 2021: 84 · 2020: 91 · 2019: 82 · 2018: 69 · 2017: 53 · 2016: 37 · 2015: 18 · 2014: 16 · 2013: 2
- FWCI
- 63.66
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Communications of the ACM (publishedVersion)
- Funders
- Division of Computer and Network Systems (CNS-1237235)
- Topics
- Physical Sciences › Computer Science › Artificial Intelligence › Ethics and Social Impacts of AI
- Social Sciences › Sociology and Political Science › Names, Identity, and Discrimination Research
- Social Sciences › Law › Discrimination and Equality Law
- Keywords
- online advertising, racial discrimination, algorithmic discrimination, Google AdWords, algorithmic fairness
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