Designing for Future Behaviors: Understanding the Effect of Temporal Distance on Planned Behaviors
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Despite the prevalence of theories and interventions related to behavior change, our knowledge on how intention for a target, or planned behavior, changes over time remains limited. This hinders our ability to consider the temporal aspect in our designs to support behavior change. To understand the effect of temporal distances on planned behaviors, we conducted two studies, building on the Theory of Planned Behavior and Constual Level Theory. We found that attitude about the target is more salient the further away the event, as people focus on the why of a behavior. On the other hand, perceived behavior control can influence intention in both near and far future. When the target is in the near future, people generally focus on the feasibility, or the how of the behavior. In the far future, people may also consider factors related to behavior control, if they are motivated to do so (i.e., hold a strong attitude towards the action). Findings help advance the Theory of Planned Behavior and offer strategies for designers and event organizers to motivate planned behaviors that are in the near and far future.
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Suh and Hsieh (2016) found that behavioral intention reduces by 15-20% when the planned behavior is expected to be executed after a few weeks compared to a temporal lag of only a few days.
“Suh and Hsieh (2016) found that behavioral intention reduces by 15 - 20% when the planned behavior is expected to be executed after a few weeks compared to a temporal lag of only a few days.”
From Extending the Theory of Planned Behavior in the Social Commerce Context: A Meta-Analytic SEM (MASEM) Approach (2023) · cites this paper as Suh & Hsieh, 2016
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- Authors
- Suh, M. (., & Hsieh, G.
- Affiliations
- University of Washington (US)
- ORCID
- Hsieh, Gary
- Venue
- Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems
- Publisher
- ACM
- Published
- 2016-05-07
- Pages
- 1084-1096
- OpenAlex
- W2404084944
- Cited by
- 16
- References
- 56
- Citations by year
- 2026: 2 · 2025: 2 · 2024: 2 · 2022: 2 · 2021: 4 · 2019: 1 · 2018: 2 · 2017: 1
- FWCI
- 3.12
- Type
- conference paper
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- CHI Conference on Human Factors in Computing Systems (publishedVersion)
- Funders
- National Science Foundation (1348543)
- Topics
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Keywords
- theory of planned behavior, temporal distance, behavior change, attitudes, perceived behavioral control, intention, event design, motivation
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