Cited by 177Social Robot Interaction and HRIAI in Service InteractionsAI and HR Technologies

Trusting Virtual Agents: The Effect of Personality

Zhou, Michelle X., Mark, Gloria, Li, Jingyi, Yang, Huahai·2019·ACM Transactions on Interactive Intelligent Systems

Abstract

We present artificial intelligent (AI) agents that act as interviewers to engage with a user in a text-based conversation and automatically infer the user's personality traits. We investigate how the personality of an AI interviewer and the inferred personality of a user influences the user's trust in the AI interviewer from two perspectives: the user's willingness to confide in and listen to an AI interviewer. We have developed two AI interviewers with distinct personalities and deployed them in a series of real-world events. We present findings from four such deployments involving 1,280 users, including 606 actual job applicants. Notably, users are more willing to confide in and listen to an AI interviewer with a serious, assertive personality in a high-stakes job interview. Moreover, users’ personality traits, inferred from their chat text, along with interview context, influence their perception of and their willingness to confide in and listen to an AI interviewer. Finally, we discuss the design implications of our work on building hyper-personalized, intelligent agents.

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Crossref · 10.1145/3232077

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109 of 109 references verified0 citation errors · 0 not checkable

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Authors
Zhou, M. X., Mark, G., Li, J., & Yang, H.
Affiliations
  • Juji, Inc., San Jose
  • University of California, Irvine (US)
  • University of California, Berkeley (US)
Venue
ACM Transactions on Interactive Intelligent Systems
Published
2019-03-18
Volume
9
Issue
2-3
Pages
1-36
ISSN
  • 2160-6455 (ISSN-L)
  • 2160-6463
OpenAlex
W2924196385
Cited by
176
References
109
Citations by year
2026: 42 · 2025: 30 · 2024: 16 · 2023: 21 · 2022: 22 · 2021: 24 · 2020: 18 · 2019: 3
FWCI
21.04
Type
journal article
Language
en
Open access
closed
Locations
ACM Transactions on Interactive Intelligent Systems (publishedVersion)
Funders
Air Force Office of Scientific Research (FA9550-15-C-0032)
Topics
  • Social Sciences › Psychology › Social Psychology › Social Robot Interaction and HRI
  • Physical Sciences › Computer Science › Artificial Intelligence › AI in Service Interactions
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › AI and HR Technologies
Keywords
virtual agents, trust in AI, personality inference, text-based conversation, job interviews, hyper-personalization, personality traits, chatbots

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