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Regulating ChatGPT and other Large Generative AI Models
Open accessAbstract
Large generative AI models (LGAIMs), such as ChatGPT, GPT-4 or Stable Diffusion, are rapidly transforming the way we communicate, illustrate, and create. However, AI regulation, in the EU and beyond, has primarily focused on conventional AI models, not LGAIMs. This paper will situate these new generative models in the current debate on trustworthy AI regulation, and ask how the law can be tailored to their capabilities. After laying technical foundations, the legal part of the paper proceeds in four steps, covering (1) direct regulation, (2) data protection, (3) content moderation, and (4) policy proposals. It suggests a novel terminology to capture the AI value chain in LGAIM settings by differentiating between LGAIM developers, deployers, professional and non-professional users, as well as recipients of LGAIM output. We tailor regulatory duties to these different actors along the value chain and suggest strategies to ensure that LGAIMs are trustworthy and deployed for the benefit of society at large. Rules in the AI Act and other direct regulation must match the specificities of pre-trained models. The paper argues for three layers of obligations concerning LGAIMs (minimum standards for all LGAIMs; high-risk obligations for high-risk use cases; collaborations along the AI value chain). In general, regulation should focus on concrete high-risk applications, and not the pre-trained model itself, and should include (i) obligations regarding transparency and (ii) risk management. Non-discrimination provisions (iii) may, however, apply to LGAIM developers. Lastly, (iv) the core of the DSA's content moderation rules should be expanded to cover LGAIMs. This includes notice and action mechanisms, and trusted flaggers.
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“For example, improperly secured LLMs could enable bad actors to generate fake patient data or insurance claims [62].”
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“, MusicLM), while further alternatives are already in the pipeline [1-3].”
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Adams‐Prassl, J., Binns, R., & Kelly‐Lyth, A. (2023) · The Modern Law Review · doi:10.1111/1468-2230.12759 · Cited by 92 · cited 2×
“Generally, it applies, in the US as well as the EU, in a technology-neutral way [4, 109-112, 113 ; but LGBTI, para.”
BackgroundThe Gradient of Generative AI Release: Methods and Considerations
Solaiman, I. (2023) · 2023 ACM Conference on Fairness, Accountability, and Transparency · doi:10.1145/3593013.3593981 · Cited by 90 · cited 2×
“Additional factors, such as the balance of power among developers, must also be considered [149].”
BackgroundThe ICO and artificial intelligence: The role of fairness in the GDPR framework
Butterworth, M. L. (2018) · Computer Law and Security Review · doi:10.1016/j.clsr.2018.01.004 · Cited by 84 · cited 1×
“While scholars are divided about whether the use of personal data for machine learning purposes should be permitted under the balancing test (permissive view: [26]; more restrictive view: [109, 117]; see also [118]), the threat of model inversion arguably weighs in favor of data subjects.”
BackgroundUrban, J. M., & Quilter, L. (2006) · doi:10.31235/osf.io/pyzua · Cited by 83 · cited 1×
“This notice-and-action mechanism, structurally known from copyright law [64-66] and the DSA [32, 34, 67, 68], complements the novel, active production monitoring obligation (Articles 61, 4(2) AI Act), which had so far only been contained in the product liability tort law of some Member States [69] and will be partiall…”
BackgroundShould ICT Regulation Be Technology-Neutral?
Koops, B. (2006) · Information technology and law series/Information technology & law series · doi:10.1007/978-90-6704-665-7_4 · Cited by 81 · cited 1×
“Due to space constraints, we cannot address all social and regulatory concerns regarding LGAIMs and have to bracket, for example, questions of IP law, power dynamics [35, 36], a deeper exploration of the comparative advantages of technology-neutral and technology-specific regulation [37], or the use of LGAIMs in milit…”
BackgroundThe Right Not to Be Subject to Automated Decisions Based on Profiling
Mendoza, I., & Bygrave, L. (2017) · Springer eBooks · doi:10.1007/978-3-319-64955-9_4 · Cited by 80
Democratising online content moderation: A constitutional framework
Gregorio, G. D. (2020) · Computer Law and Security Review · doi:10.1016/j.clsr.2019.105374 · Cited by 71 · cited 1×
“AI moderator, with controversial help from Kenyan contractors , to detect and block harmful content [12].”
BackgroundArtificial Intelligence and the Climate Emergency: Opportunities, Challenges, and Recommendations
Taddeo, M., Tsamados, A., Cowls, J., & Floridi, L. (2021) · Social Science Research Network · doi:10.2139/ssrn.3873881 · Cited by 66 · cited 2×
“While the carbon footprint of IT and AI is significant and steadily rising [26-30], and training of LGAIMs is”
BackgroundGeiger, C., Frosio, G. F., & Bulayenko, O. (2018) · doi:10.2139/ssrn.3160586 · Cited by 62 · cited 1×
“This is less of a concern for copyrighted material found in the training data by way of model inversion as the new text-and-data-mining exceptions (Articles 3 and 4 Copyright in the Digital Single Market Directive5), at least generally and where rightsholders have not opted out, allow the use of publicly accessible co…”
BackgroundVarieties of AI Explanations Under the Law. From the GDPR to the AIA, and Beyond
Hacker, P., & Passoth, J.-H. (2020) · xxAI@ICML · doi:10.2139/ssrn.3911324 · Cited by 62 · cited 1×
“Article 15(4) GDPR contains a similar provision, which by way of analogy also applies to the access right in Article 15(1) GDPR [99, 100].”
MethodSelf-citationLaux, J., Wachter, S., & Mittelstadt, B. (2021) · Computer Law & Security Review · doi:10.1016/j.clsr.2021.105613 · Cited by 62 · cited 1×
“We show that the EU’s prime instrument to combat harmful speech, the Digital Services Act (DSA) [16, 17], does not apply to LGAIMs, creating a dangerous regulatory loophole.”
BackgroundCramming: Training a Language Model on a Single GPU in One DayPreprint
Geiping, J., & Goldstein, T. (2022) · arXiv (Cornell University) · doi:10.48550/arxiv.2212.14034 · Cited by 57 · cited 1×
“and, in particular, transformers, more efficient [48, 49], the energy required to train models this large has triggered concerns from a climate policy perspective [25, 50-54] (see also Part 6).”
BackgroundA Proposal for a Definition of General Purpose Artificial Intelligence Systems
Gutierrez, C. I., Aguirre, A. N., Uuk, R., Boine, C. C., & Franklin, M. (2023) · Digital Society · doi:10.1007/s44206-023-00068-w · Cited by 56 · cited 3×
“According to that rule, every simple image or speech recognition system seems to qualify, irrespective of the breadth of its capabilities; rightly, this only corresponds to a minority position in the technical GPAIS literature [14, 66].”
BackgroundThe Theory of Artificial Immutability: Protecting Algorithmic Groups Under Anti-Discrimination Law
Wachter, S. (2022) · arXiv · doi:10.48550/arxiv.2205.01166 · Cited by 53 · cited 2×
“The situation is slightly different with non-discrimination law, which generally applies, in the US as well as the EU, in a technology-neutral way [55-60].”
BackgroundGil González, E., & de Hert, P. (2019) · ERA Forum · doi:10.1007/s12027-018-0546-z · Cited by 51 · cited 1×
“Compliance with the GDPR will depend on a range of factors [127-130], such as the intended purposes of the model, the type of personal data used, the likelihood of model inversion, and the probability of re-identification of concrete data subjects.”
Taming the giants: The DMA/DSA package
Wagner, G. J., Eifert, M., Metzger, A., & Schweitzer, H. (2021) · Common Market Law Review · doi:10.54648/cola2021065 · Cited by 49 · cited 3×
“We show that the EU’s prime instrument to combat harmful speech, the Digital Services Act (DSA) [16, 17], does not apply to LGAIMs, creating a dangerous regulatory loophole.”
BackgroundTransparency of machine-learning in healthcare: The GDPR & European health law
Mourby, M., Ó Cathaoir, K., & Collin, C. B. (2021) · Computer Law & Security Review · doi:10.1016/j.clsr.2021.105611 · Cited by 48 · cited 1×
“As consent was typically not obtained [105], developers need to avail themselves of the balancing test and/or the purpose change test (Article 6(1)(f) and (4) GDPR) [106-109], potentially in conjunction with specific research exceptions (Article 89 GDPR) [110-112].”
BackgroundAtMan: Understanding Transformer Predictions Through Memory Efficient Attention Manipulation
Deb, M., Deiseroth, B., Weinbach, S., Brack, M., Schramowski, P., & Kersting, K. (2023) · Neural Information Processing Systems · doi:10.48550/arxiv.2301.08110 · Cited by 47 · cited 1×
“Prompt engineering is becoming a new art to elicit any content from LGAIMs [123] and fake news is harder to detect than hate speech, even though industry efforts are underway via increased model and source transparency [124].”
BackgroundThe Ethical Need for Watermarks in Machine-Generated LanguagePreprint
Grinbaum, A., & Adomaitis, L. (2022) · arXiv.org · doi:10.48550/arxiv.2209.03118 · Cited by 45 · cited 1×
“The enforcement of any user-focused transparency rule being arduous, it must be supported by technical measures such as digital rights management and watermarks imprinted by the model [138].”
BackgroundAutonomous Weapons Systems: Law, Ethics, Policy
Bhuta, N., Beck, S., Geis, R., Liu, H.-Y., & Kress, C. (2016) · doi:10.1017/cbo9781316597873 · Cited by 40 · cited 1×
“Due to space constraints, we cannot address all social and regulatory concerns regarding LGAIMs and have to bracket, for example, questions of IP law, power dynamics [35, 36], a deeper exploration of the comparative advantages of technology-neutral and technology-specific regulation [37], or the use of LGAIMs in milit…”
BackgroundRegulating in the Face of Sociotechnical Change
Moses, L. B. (2016) · Oxford University Press eBooks · doi:10.1093/oxfordhb/9780199680832.013.49 · Cited by 39 · cited 1×
“Scholars and regulators have long suggested that technology-neutral laws may be better prepared to tackle emerging risks given the rapid pace of innovation in machine learning [144-146].”
BackgroundDisinformation and Russia’s war of aggression against Ukraine
OECD (2022) · OECD Policy Responses on the Impacts of the War in Ukraine · doi:10.1787/37186bde-en · Cited by 37 · cited 1×
“The unprovoked Russian attack on Ukraine, the Corona pandemic, climate change, and the political feuds in the US and beyond already fuel hate crimes and fake news [152, 153].”
BackgroundHealth Research, Consent and the GDPR Exemption.
Donnelly, M., & McDonagh, M. (2019) · European Journal of Health Law · doi:10.1163/15718093-12262427 · Cited by 34 · cited 1×
“Compliance with the GDPR will depend on a range of factors [113-116], such as the intended purposes of the model, the type of personal data used, the likelihood of model inversion, and the probability of re-identification of concrete data subjects.”
The Principle of Purpose Limitation and Big Data
Forgó, N., Hänold, S., & Schütze, B. (2017) · New Technology, Big Data and the Law · doi:10.1007/978-981-10-5038-1_2 · Cited by 34
Fine-tuning of a generative neural network for designing multi-target compounds
Blaschke, T., & Bajorath, J. (2021) · Journal of Computer-Aided Molecular Design · doi:10.1007/s10822-021-00392-8 · Cited by 32 · cited 1×
“with developers [73, 74], while users ultimately make the decision what the AI system is used for specifically (e.”
BackgroundCivil Justice Systems in Europe and the United States
Kotz, H. (2003) · doi:10.2139/ssrn.471241 · Cited by 31 · cited 1×
“Extensive literature and practical experience concerning this problem exists in the realm of the US pretrial discovery system [88-92].”
BackgroundTracking Walls, Take-It-Or-Leave-It Choices, the GDPR, and the ePrivacy Regulation
Borgesius, F. Z., Kruikemeier, S., Boerman, S., & Helberger, N. (2018) · arXiv.org · doi:10.21552/edpl/2017/3/9 · Cited by 30 · cited 1×
“As consent was typically not obtained [119], developers need to avail themselves of the balancing test and/or the purpose change test (Article 6(1)(f) and (4) GDPR) [120-123], potentially in conjunction with specific research exceptions (Article 89 GDPR) [124-126].”
BackgroundMARKET DOMINANCE AND SEARCH QUALITY IN THE SEARCH ENGINE MARKET
Lianos, I., & Motchenkova, E. (2013) · Journal of Competition Law & Economics · doi:10.1093/joclec/nhs037 · Cited by 29 · cited 1×
“This is crucial not only for innovation and or consumer welfare [16, 68, 69], but also for environmental sustainability.”
BackgroundGeradin, D., Karanikioti, T., & Katsifis, D. (2020) · European Competition Journal · doi:10.1080/17441056.2020.1848059 · Cited by 28 · cited 1×
“Similar effects have already been established concerning the GDPR [47].”
BackgroundRegulating AI in Europe: four problems and four solutions (Ada Lovelace Institute Expert Opinion)
Edwards, L. (2024) · Social Science Research Network · doi:10.2139/ssrn.5026691 · Cited by 27 · cited 7×
“LGAIM risk regulation, in our view, should generally focus on deployed applications, not the pre-trained model [12, 25].”
InfluentialBig Data and Analytics in the Age of the GDPR
Bonatti, P., & Kirrane, S. (2019) · 2019 IEEE International Congress on Big Data (BigDataCongress) · doi:10.1109/bigdatacongress.2019.00015 · Cited by 25 · cited 1×
“While scholars are divided about whether the use of personal data for machine learning purposes should be permitted under the balancing test (permissive view: [26]; more restrictive view: [109, 117]; see also [118]), the threat of model inversion arguably weighs in favor of data subjects.”
BackgroundThe Digital Services Act (DSA) - An Ooverview
Wilman, F. (2022) · Social Science Research Network · doi:10.2139/ssrn.4304586 · Cited by 17 · cited 1×
“” While the notice and action mechanism applies to all hosting services, instruments like trusted flaggers, obligatory dispute resolution, and risk management systems are reserved for the narrower group of “online platforms” [131].”
BackgroundGuiding the Release of Safer E2E Conversational AI through Value Sensitive Design
Bergman, A. S., Abercrombie, G., Spruit, S. L., Hovy, D., Dinan, E., Boureau, Y.-L., & Rieser, V. (2022) · Annual Meeting of the Special Interest Group on Discourse and Dialogue · doi:10.18653/v1/2022.sigdial-1.4 · Cited by 16 · cited 1×
“Already now, LGAIMs’ unbridled capacities may be harnessed to take manipulation, fake news, and harmful speech to an entirely new level [7-11].”
BackgroundLiability Rules for the Digital Age - Aiming for the Brussels Effect
Wagner, G. (2023) · Social Science Research Network · doi:10.2139/ssrn.4320285 · Cited by 15 · cited 2×
“The liability directives proposed by the EU Commission, for example, contain elaborate evidence disclosure rules pitting the compensation interests of injured persons against the secrecy interests of AI developers and deployers [25, 70, 71].”
BackgroundHacker, P., Cordes, J., & Rochon, J. (2022) · Social Science Research Network · doi:10.48550/arxiv.2212.04997 · Cited by 13 · cited 1×
“This notice-and-action mechanism, structurally known from copyright law [64-66] and the DSA [32, 34, 67, 68], complements the novel, active production monitoring obligation (Articles 61, 4(2) AI Act), which had so far only been contained in the product liability tort law of some Member States [69] and will be partiall…”
BackgroundSelf-citationRoberts, J. M. (2004) · doi:10.2139/ssrn.1126709 · Cited by 12 · cited 1×
“Extensive literature and practice concerning this problem exists in the realm of the US pretrial discovery system [49-53].”
BackgroundAn Empirical Study of the Economics of Pretrial Discovery
Shepherd, G. (1999) · doi:10.1016/s0144-8188(99)00007-1 · Cited by 12
Drexl, J., Hilty, R. M., Desaunettes-Barbero, L., Globočnik, J., Otero, B. G., Hoffmann, J., Kim, D., Kulhari, S., Richter, H., Scheuerer, S., et al. (2021) · Social Science Research Network · doi:10.2139/ssrn.3822924 · Cited by 10 · cited 1×
“unsurmountable trade secrets or IP rights [96-98].”
Hacker, P. (2018) · doi:10.1515/ercl-2018-1005 · Cited by 10
Self-citationSpindler, G. (2022) · Comput. und Recht · doi:10.9785/cr-2022-381106 · Cited by 8 · cited 3×
“The liability directives proposed by the EU Commission, for example, contain elaborate evidence disclosure rules pitting the compensation interests of injured persons against the secrecy interests of AI developers and deployers [25, 70, 71].”
BackgroundLiterature Review Article: Consumer Law
Wilhelmsson, T., & Howells, G. (2019) · doi:10.4337/9781788111447 · Cited by 4 · cited 1×
“Hence, we introduce the following distinction within the category of users: o professional user: an entity using AI output for professional purposes, generally as defined in EU consumer law [89, 90].”
Background6. Consumer Concepts in EU Secondary Law
Stuyck, J. (2015) · doi:10.1515/9783110363623-007 · Cited by 4 · cited 1×
“Hence, we introduce the following distinction within the category of users: o professional user: an entity using AI output for professional purposes, generally as defined in EU consumer law [83, 84].”
BackgroundPersonality Rights in European Tort Law: Case 7: A snapshot of a person
Brüggemeier, G., Ciacchi, A. C., & O'Callaghan, P. (2010) · doi:10.1017/cbo9780511676161.013 · Cited by 4
Gender Identity and Privacy: Could a Right to Be Forgotten Help Andrew Agnes Online?Preprint
Korenhof, P., & Koops, B. (2013) · SSRN Electronic Journal · doi:10.2139/ssrn.2304190 · Cited by 2 · cited 1×
“Even the most stringent application of DSA enforcement mechanisms, potentially coupled with GDPR provisions on erasure of data (Article 17(2) and 19 GDPR), cannot undo the harm done, and often cannot prevent the forward replication of problematic content [133].”
BackgroundBLOOM: A 176B-Parameter Open-Access Multilingual Language Model
Workshop, B., :, Scao, T. L., Fan, A., Akiki, C., Pavlick, E., Ilić, S., Hesslow, D., Castagné, R., Luccioni, A. S., et al. (2022) · arXiv · doi:10.48550/arxiv.2211.05100 · cited 1×
“, MusicLM), while further alternatives are already in the pipeline [1-3].”
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Cited by
Sorted by citations
The imperative for regulatory oversight of large language models (or generative AI) in healthcare
Meskó, B., & Topol, E. J. (2023) · npj Digital Medicine · doi:10.1038/s41746-023-00873-0 · Cited by 1,047
“In details, regulation should focus on concrete high-risk applications, and not the pre-trained model itself, and should include (i) obligations regarding transparency, (ii) risk management, (iii) non-discrimination provisions, and (iv) content moderation rules 15 .”
Summary of ChatGPT-Related research and perspective towards the future of large language models
Liu, Y., Han, T., Ma, S., Zhang, J., Yang, Y., Tian, J., He, H., Li, A., He, M., Liu, Z., et al. (2023) · Meta-Radiology · doi:10.1016/j.metrad.2023.100017 · Cited by 855
“Regarding relevant policies and regulations, Hacker et al. [25] discussed the nature and rules of large generative AI models, including ChatGPT, which are rapidly changing the way we communicate, explain, and create.”
BackgroundLarge language models in healthcare and medical domain: A reviewPreprint
Nazi, Z. A., & Peng, W. (2023) · Informatics · doi:10.48550/arxiv.2401.06775 · Cited by 551
“However, they also promote reliability, legal accountability, and ethical standards in AI development, fostering trust among users and stakeholders and encouraging the responsible and wider adoption of AI technologies in healthcare [135].”
BackgroundUnlocking the opportunities through ChatGPT Tool towards ameliorating the education system
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A Survey of GPT-3 Family Large Language Models Including ChatGPT and GPT-4Preprint
Kalyan, K. S. (2023) · Natural Language Processing Journal · doi:10.2139/ssrn.4593895 · Cited by 438
Metadata
- Authors
- Hacker, P., Engel, A., & Mauer, M.
- Affiliations
- European University Viadrina (DE)
- Heidelberg University (DE)
- Venue
- 2023 ACM Conference on Fairness Accountability and Transparency
- Publisher
- ACM
- Published
- 2023-06-12
- Pages
- 1112-1123
- OpenAlex
- W4380319827
- Cited by
- 466
- References
- 176
- Citations by year
- 2026: 59 · 2025: 151 · 2024: 191 · 2023: 65
- FWCI
- 1289.86
- Type
- conference paper
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- ACM Conference on Fairness, Accountability, and Transparency (FAccT) (publishedVersion, cc-by-nc-sa)
- arXiv (Cornell University) (submittedVersion, cc-by-nc-sa)
- arXiv (Cornell University)
- Funders
- Universität Hamburg
- Topics
- Social Sciences › Law › Digitalization, Law, and Regulation
- Physical Sciences › Computer Science › Artificial Intelligence › Ethics and Social Impacts of AI
- Physical Sciences › Computer Science › Artificial Intelligence › Law, AI, and Intellectual Property
- Keywords
- ChatGPT, AI regulation, trustworthy AI, EU AI Act, AI value chain, high-risk AI systems, data protection, content moderation, Digital Services Act, transparency obligations, risk management, non-discrimination, pre-trained models
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
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