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Marketing as Exchange
Abstract
The exchange concept is a key factor in understanding the expanding role of marketing.
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Citations
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Metadata
- Authors
- Bagozzi, R. P.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1975-10
- Volume
- 39
- Issue
- 4
- Pages
- 32-39
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2318181140
- Cited by
- 1,606
- References
- 0
- FWCI
- 24.88
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
