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Cited by 1,254

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

Understanding the Bond of Identification: An Investigation of its Correlates among Art Museum Members

Bhattacharya, C. B., Rao, Hayagreeva, Glynn, Mary Ann·1995·Journal of Marketing
DOI 10.1177/002224299505900404
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Abstract

Identification is defined as the “perceived oneness with or belongingness to an organization” of which the person is a member. The authors propose that customers, in their role as members, identify with organizations. They use social identity theory to propose and test a model that relates members’ identification with the focal organization to (1) organizational and product characteristics, (2) members’ affiliation characteristics, and (3) members’ activity characteristics. Their empirical setting consists of the members of an art museum. Their survey findings show that members’ identification is positively related to perceived organizational prestige, donating activity, tenure of membership, visiting frequency, and confirmation of member expectations with the organization's services. However, members’ participation in similar organizations is negatively related to identification with the focal organization. The authors discuss how this study can be extended to other marketing contexts and how managers can use the notion of identification in implementing marketing strategies.

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Metadata

Authors
Bhattacharya, C. B., Rao, H., & Glynn, M. A.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
1995-10
Volume
59
Issue
4
Pages
46-57
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1177/002224299505900404
OpenAlex
W2326448563
Cited by
1,254
References
2
FWCI
19.31
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.