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Cited by 766

The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.

Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective

Siguaw, Judy A., Simpson, Penny M., Baker, Thomas L.·1998·Journal of Marketing
DOI 10.1177/002224299806200307
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Abstract

A strategy for easing the tensions facing suppliers and distributors in their channel relationships may be the adoption of market-oriented behaviors. The authors develop a model of likely effects and empirically examine the consequences of a supplier's market orientation on the distributor's market orientation and other channel relationship factors. Results indicate that a supplier's market-oriented behaviors directly or indirectly affect all the channel relationship factors examined from the distributor's perspective, specifically the distributor's market orientation, trust, cooperative norms, commitment, and satisfaction with financial performance.

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Cited by

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Metadata

Authors
Siguaw, J. A., Simpson, P. M., & Baker, T. L.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
1998-07
Volume
62
Issue
3
Pages
99-111
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1177/002224299806200307
OpenAlex
W2054238845
Cited by
766
References
6
FWCI
39.88
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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CoChat. (2026). Citation check: Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective. https://app.cochat.ai/papers/10.1177/002224299806200307
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Siguaw, J. A., Simpson, P. M., & Baker, T. L. (1998). Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective. Journal of Marketing. https://doi.org/10.1177/002224299806200307

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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