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Price Perceptions and Consumer Shopping Behavior: A Field Study
Abstract
Seven price-related constructs—five consistent with a perception of price in its “negative role” and two consistent with a perception of price in its “positive role”— are used as independent variables to predict marketplace responses/behaviors in five domains: price search, generic product purchases, price recall, sale responsiveness, and coupon redemption. The price-related constructs explain a significant amount of variance in all five domains, providing evidence of predictive validity. Results of a higher order factor analysis are also reported, which provide some support for the positive-negative perception of price taxonomy.
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Metadata
- Authors
- Lichtenstein, D. R., Ridgway, N. M., & Netemeyer, R. G.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1993-05
- Volume
- 30
- Issue
- 2
- Pages
- 234-245
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2041446724
- Cited by
- 1,768
- References
- 8
- FWCI
- 23.78
- Type
- journal article
- Language
- en
- Open access
- closed
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