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Attitudinal Ambivalence: A Test of Three Key Hypotheses

Armitage, Christopher J., Conner, Mark·2000·Personality and Social Psychology Bulletin

Abstract

This article reports two studies designed to test the hypotheses that lower levels of attitudinal ambivalence are associated with attitudes that are more predictive of behavior, more stable over time, and less pliable. Study 1 (n = 346) employed a prospective design to test the effects of ambivalence on attitude-intention-behavior relationships. Findings indicated that less ambivalent attitudes were more predictive of subsequent behavioral intentions and behavior but were unrelated to attitude stability. Study 2 (n = 344) used a simple pre-post experimental design and showed that ambivalent attitudes were more pliable in the face of a persuasive communication. The findings are discussed in relation to future research into the bidimensional conceptualization of attitudes.

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Metadata

Authors
Armitage, C. J., & Conner, M.
Venue
Personality and Social Psychology Bulletin
Published
2000-11
Volume
26
Issue
11
Pages
1421-1432
ISSN
  • 0146-1672 (ISSN-L)
  • 1552-7433
OpenAlex
W2055604460
Cited by
343
References
7
FWCI
16.77
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Attitudinal Ambivalence: A Test of Three Key Hypotheses. https://app.cochat.ai/papers/10.1177/0146167200263009
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Armitage, C. J., & Conner, M. (2000). Attitudinal Ambivalence: A Test of Three Key Hypotheses. Personality and Social Psychology Bulletin. https://doi.org/10.1177/0146167200263009

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