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Cited by 582

The DOI matches its Crossref record; 13 of the 13 references it cites were found in a registry or an index.

Beyond the Call of Duty: Why Customers Contribute to Firm-hosted Commercial Online Communities

Wiertz, Caroline, de Ruyter, Ko·2007·Organization Studies

Abstract

Firm-hosted commercial online communities, in which customers interact to solve each other's service problems, represent a fascinating context to study the motivations of collective action in the form of knowledge contribution to the community. We extend a model of social capital based on Wasko and Faraj (2005) to incorporate and contrast the direct impact of commitment to both the online community and the host firm, as well as reciprocity, on quality and quantity of knowledge contribution. In addition, we examine the moderating influence of three individual attributes that are particularly relevant to the firm-hosted community context: perceived informational value, sportsmanship, and online interaction propensity. We empirically test our framework using self-reported and objective data from 203 members of a firm-hosted technical support community. In addition to several interesting moderating effects, we find that a customer's online interaction propensity, commitment to the community, and the informational value s/he perceives in the community are the strongest drivers of knowledge contribution.

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Metadata

Authors
Wiertz, C., & de Ruyter, K.
Venue
Organization Studies
Published
2007-03
Volume
28
Issue
3
Pages
347-376
ISSN
  • 0170-8406 (ISSN-L)
  • 1741-3044
OpenAlex
W2121812884
Cited by
582
References
13
FWCI
78.91
Type
journal article
Language
en
Open access
closed

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