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Arousal Increases Social Transmission of Information

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Berger, Jonah·2011·Psychological Science

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Abstract

Social transmission is everywhere. Friends talk about restaurants, policy wonks rant about legislation, analysts trade stock tips, neighbors gossip, and teens chitchat. Further, such interpersonal communication affects everything from decision making and well-being (Asch, 1956; Mehl, Vazire, Holleran, & Clark, 2010) to the spread of ideas, the persistence of stereotypes, and the diffusion of culture (Heath, 1996; Heath, Bell, & Sternberg, 2001; Kashima, 2008; Schaller, Conway, & Tanchuk, 2002; Schaller & Crandall, 2004). But although it is clear that social transmission is both frequent and important, what drives people to share, and why are some stories and information shared more than others?

Integrity signals

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Berger J., Schwartz E. (in press). What gets talked about? Drivers of immediate and ongoing word-of-mouth. Journal of Marketing Research.

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Authors: Berger, J.
Affiliations: University of Pennsylvania (US)
Corresponding author: Berger, Jonah
ORCID: Berger, Jonah
Venue: Psychological Science
Publisher: SAGE Publications
Published: 2011-06-20
Volume: 22
Issue: 7
Pages: 891-893
ISSN: 0956-7976 (ISSN-L)
1467-9280
DOI: 10.1177/0956797611413294
OpenAlex: W1977614311
Cited by: 600
References: 15
Citations by year: 2026: 31 · 2025: 50 · 2024: 41 · 2023: 63 · 2022: 54 · 2021: 53 · 2020: 60 · 2019: 51 · 2018: 36 · 2017: 36 · 2016: 34 · 2015: 37 · 2014: 21 · 2013: 22 · 2012: 7
FWCI: 35.31
Type: journal article
Language: en
Open access: green
papers.ssrn.com
Licence: journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations: Psychological Science (publishedVersion)
PubMed (publishedVersion)
SSRN Electronic Journal (submittedVersion)
Topics: Social Sciences › Psychology › Developmental and Educational Psychology › Child and Animal Learning Development
Social Sciences › Communication › Media Influence and Health
Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
Keywords: social transmission, arousal, interpersonal communication, information sharing, gossip, cultural diffusion, stereotypes, decision-making, well-being
MeSH terms: Arousal, Communication, Emotions, Humans, Motor Activity, Social Behavior

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Arousal Increases Social Transmission of Information

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