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Cited by 347

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Integrating Altruism and the Theory of Planned Behavior to Predict Patronage Intention of a Green Hotel

Teng, Yi-Man, Wu, Kun-Shan, Liu, Hsiao-Hui·2015·Journal of Hospitality & Tourism Research
DOI 10.1177/1096348012471383
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Abstract

This study describes the use of the new model of environmental behavior, which links altruism with the theory of planned behavior (TPB), to predict the relatively difficult behavioral intention of visiting a green hotel in Taiwan. The objectives of the study are threefold. First, the authors empirically examine how individual characteristics of the TPB model affect traveler intention to visit green hotels; second, they apply a TPB model to construct an amended model that focuses on altruism, imported from psychology-based research. Third, by capturing the affective component that motivates behavioral intention, the altruism construct will help bolster the TPB model to the domain of visiting a green hotel. The findings show that attitude, subjective norms, perceived behavioral control, and altruism all positively affect customer intention to visit a green hotel. This study also derives wider implications for managers in the hospitality industry, both from a theoretical and practical viewpoint.

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Metadata

Authors
Teng, Y.-M., Wu, K.-S., & Liu, H.-H.
Venue
Journal of Hospitality & Tourism Research
Publisher
SAGE Publications
Published
2013-01-02
Volume
39
Issue
3
Pages
299-315
ISSN
  • 0741-5095 (ISSN-L)
  • 1096-3480
  • 1557-7554
DOI
10.1177/1096348012471383
OpenAlex
W2328811047
Cited by
347
References
10
FWCI
16.90
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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Teng, Y.-M., Wu, K.-S., & Liu, H.-H. (2015). Integrating Altruism and the Theory of Planned Behavior to Predict Patronage Intention of a Green Hotel. Journal of Hospitality & Tourism Research. https://doi.org/10.1177/1096348012471383

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