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Cited by 84Media, Gender, and AdvertisingGender Diversity and InequalitySocial and Intergroup Psychology

Exploring the effect of media images on women's leadership self-perceptions and aspirations

Simon, Stefanie, Hoyt, Crystal L.·2013·Group Processes & Intergroup Relations
DOI 10.1177/1368430212451176
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Abstract

Across two experimental studies, the present research explores how media images depicting counterstereotypical roles for women, compared to those that depict stereotypical roles for women, affect women’s gender role beliefs (Study 1) and responses to a leadership situation (Study 2). Study 1 predicted and found that women exposed to images depicting counterstereotypical roles subsequently reported stronger nontraditional gender role beliefs than women exposed to images depicting stereotypical roles. Study 2 then directly assessed the effect of media images of women on female participants’ self-reported responses following a leadership task. Women exposed to media images of women in counterstereotypical roles reported less negative self-perceptions and greater leadership aspirations than women exposed to images of women in stereotypical roles. Moreover, negative self-perceptions mediated the relationship between media images and leadership aspirations. Implications for increasing women’s representation in the leadership domain are discussed.

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Crossref · 10.1177/1368430212451176

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52 of 52 references verified0 citation errors · 0 not checkable

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  • Women exposed to media images depicting women in counterstereotypical roles reported stronger nontraditional gender role beliefs, less negative self-perceptions, and greater leadership aspirations than women exposed to images of women in stereotypical roles.

    “Specifically, they found that women exposed to media images depicting women in counterstereotypical roles reported stronger nontraditional gender role beliefs, less negative selfperceptions, and greater leadership aspirations than women exposed to images of women in stereotypical roles.”

    From Managing to clear the air: Stereotype threat, women, and leadership (2016) · cites this paper as Simon & Hoyt, 2012

  • Role models can be particularly effective at hindering deleterious stereotype threat effects in the domain of leadership.

    “Role models can be particularly effective at hindering deleterious stereotype threat effects in the domain of leadership.”

    From Managing to clear the air: Stereotype threat, women, and leadership (2016) · cites this paper as Simon & Hoyt, 2012

  • Exposure to counter-stereotypical portrayals of women in the media buffers women from stereotype threat effects in the leadership domain.

    “Other research has shown that exposure to counter-stereotypical portrayals of women in the media was effective in buffering women from stereotype threat effects in the leadership domain (Simon & Hoyt, 2012).”

    From Managing to clear the air: Stereotype threat, women, and leadership (2016) · cites this paper as Simon & Hoyt, 2012

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Related

Authors
Simon, S., & Hoyt, C. L.
Affiliations
  • Tulane University (US)
  • University of Richmond (US)
ORCID
Venue
Group Processes & Intergroup Relations
Publisher
SAGE Publications
Published
2012-08-24
Volume
16
Issue
2
Pages
232-245
ISSN
  • 1368-4302 (ISSN-L)
  • 1461-7188
DOI
10.1177/1368430212451176
OpenAlex
W2334715779
Cited by
84
References
52
Citations by year
2026: 6 · 2025: 4 · 2024: 10 · 2023: 8 · 2022: 9 · 2021: 12 · 2020: 7 · 2019: 5 · 2018: 5 · 2017: 5 · 2016: 7 · 2015: 4 · 2014: 2
FWCI
4.71
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
Group Processes & Intergroup Relations (publishedVersion)
Topics
  • Social Sciences › Gender Studies › Media, Gender, and Advertising
  • Social Sciences › Gender Studies › Gender Diversity and Inequality
  • Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
Keywords
media images of women, gender stereotypes, gender role beliefs, leadership aspirations, nontraditional gender roles, women in leadership, media exposure effects

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