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Consumption and Theories of Practice
Abstract
This article considers the potential of a revival of interest in theories of practice for the study of consumption. It presents an abridged account of the basic precepts of a theory of practice and extracts some broad principles for its application to the analysis of final consumption. The basic assumption is that consumption occurs as items are appropriated in the course of engaging in particular practices and that being a competent practitioner requires appropriation of the requisite services, possession of appropriate tools, and devotion of a suitable level of attention to the conduct of the practice. Such a view stresses the routine, collective and conventional nature of much consumption but also emphasizes that practices are internally differentiated and dynamic. Distinctive features of the account include its understanding of the way wants emanate from practices, of the processes whereby practices emerge, develop and change, of the consequences of extensive personal involvements in many practices, and of the manner of recruitment to practices. The article concludes with discussion of some theoretical, substantive and methodological implications.
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“An individual who gains a positive experience by performing a certain practice might increase his or her engagement and develop experience further (Shove et al. 2012;Warde 2005).”
From Servitization for a Circular Economy in Construction (2025) · cites this paper as Warde 2005
In the citing paper
“In other words, sources of changed behavior depend on the development of practices (Warde 2005).”
From Servitization for a Circular Economy in Construction (2025) · cites this paper as Warde 2005
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“‘Engagements’ is a component in Allan Warde’s (Warde, 2005) conceptualisation of social practices; however, my use of this notion is closer to Schatzki’s concept of ‘teleoaffective structures’ (Schatzki, 2002).”
BackgroundCaluzzi, G., Fenton, L., Holmes, J., MacLean, S. J., Pennay, A. E., Fairbrother, H., & Törrönen, J. (2023) · New Media & Society · doi:10.1177/14614448221150775 · Cited by 13
“These practices come together to form new routines and ‘normal’ ways of doing things (Warde, 2005).”
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“Crucially, this is a process that occurs within and for the sake of practices (see Warde, 2005) that are configured through the alignment of heterogenous elements including culture, economy, technology and so on.”
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“They have a trajectory, a history (Bourdieu, 1983; Warde, 2005).”
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“Therefore, to understand technology use, one must also under‐ stand the meaning that people assign to technology‐ related practices (see also Warde, 2005).”
BackgroundPoulain, J., Tibère, L., Mognard, E., Laporte, C., Fournier, T., Noor, I., Dasgupta, A., Alem, Y., Naidoo, K., Dupuy, A., et al. (2022) · Frontiers in Nutrition · doi:10.3389/fnut.2021.800317 · Cited by 8
“They constitute the cognitive infrastructure, which allows these actors to coordinate and contribute to the functioning of the food system, its social “orchestration” (15).”
BackgroundGordon, R., Harada, T., & Spotswood, F. (2022) · Social Science & Medicine · doi:10.1016/j.socscimed.2022.114717 · Cited by 10
Montardo, S. P., & Valiati, V. A. ́. (2021) · Revista FAMECOS · doi:10.15448/1980-3729.2021.1.35310 · Cited by 13
The Pandemic of Productivity: A Narrative Inquiry into the Value of Leisure Time
Klaver, J. S., & Lambrechts, W. (2021) · Sustainability · doi:10.3390/su13116271 · Cited by 8
“Consumption is, therefore, a moment in almost every practice, and consumer wants and desires thus emerge from these practices [37].”
BackgroundEmpowerment in an ecovillage: Unveiling the role of power relations in social practices
Duarte, L. G. M. F., Sahakian, M., & Ferreira, J. (2021) · Community Development · doi:10.1080/15575330.2021.1923045 · Cited by 8
“For Warde (2005), practices are not closed in themselves.”
BackgroundMethodInfluentialCarolan, M. (2021) · Sociological Quarterly · doi:10.1080/00380253.2020.1870415 · Cited by 8
“Using insights from practice theory (e.g., Bourdieu 1984; Giddens 1984; Schatzki 2010; Warde 2005), I interrogate changes detected between T1 and T2.”
MethodReading borders in the everyday: bordering as practice
Iossifova, D. (2020) · doi:10.4337/9781788972741.00014 · Cited by 8
Wahn, I.-L. (2020) · Cultural Sociology · doi:10.1177/1749975520935756 · Cited by 8
“These alternative systems of provision are constructed as a network of coordinated practices, connecting the appropriation of food (farming and the system of provision) and the appreciation of food (cooking and eating) (Warde, 2005).”
BackgroundO’Kane, G. M., & Pamphilon, B. (2020) · Journal of Hunger and Environmental Nutrition · doi:10.1080/19320248.2018.1564719 · Cited by 8
“The theory of practice might suggest that purchasing food at farmers’ markets requires a greater level of engagement with the food system, through the extra physical effort and time it takes, which was not considered worthwhile for some participants.(31) Instead, they abrogated their choices for others to assume and r…”
BackgroundNew consumption geographies, new geographies of consumption
Evans, D. M. (2020) · Geographical Research · doi:10.1111/1745-5871.12413 · Cited by 8
La valeur retirée d’une pratique : une application au cas des économies d’électricité
Innocent, M., & François-Lecompte, A. (2020) · Recherche et Applications en Marketing (French Edition) · doi:10.1177/0767370119899603 · Cited by 8
“La première se réfère à la pratique en tant qu’ « ensemble d’actes réalisés par un individu » (Schatzki, 1996), tandis que la seconde se base sur les dimensions permettant de l’appréhender dans sa globalité (Reckwitz, 2002 ; Schatzki, 1996 ; Shove et al., 2012 ; Warde, 2005).”
BackgroundMotivations for prescription drug use in a marginalised open drug scene
Sultan, A., & Werse, B. (2019) · Drugs and Alcohol Today · doi:10.1108/dat-08-2019-0036 · Cited by 8
Assessing responsible food consumption in three Ecuadorian city regions
Paredes, M., Cole, D., Muñoz, F., April-Lalonde, G., Valero, Y., Beltrán, P., Boada, L., & Berti, P. (2019) · Sustainable Food System Assessment · doi:10.4324/9780429439896-10 · Cited by 8
Finister, C., Pollet, T., & Neave, N. (2019) · The Social science journal (Fort Collins) · doi:10.1080/03623319.2021.1884775 · Cited by 8
“One source via which individuals can construct their own identity is via consumption (e.g., Campbell, 1995; Warde, 2005), including cultural consumption.”
Servitization for a Circular Economy in Construction
Mark‐Herbert, C., Berg, E., Aldberg, J., & Roos, A. (2025) · Business Strategy and the Environment · doi:10.1002/bse.4218 · Cited by 7
Responsibilized and powerless? Unpacking the individualization of climate mitigation
Anjum, G., & Aziz, M. (2026) · Energy Research & Social Science · doi:10.1016/j.erss.2026.104585 · Cited by 9
Eggert, F., Rahm, I., & Fuentes, C. (2025) · International Review of Retail Distribution & Consumer Research · doi:10.1080/09593969.2025.2516682 · Cited by 7
“Theories of practice have been widely used in the social sciences and have also made their way into management and organisation studies (Corradi, Gherardi, and Verzelloni 2010), marketing studies (Schau, Muñiz, and Arnould 2009; Skålén et al. 2022), and consumption studies (Warde 2005).”
Modarelli, G., Todisco, L., Rainero, C., & Mangia, G. (2025) · STUDI ORGANIZZATIVI · doi:10.3280/so2024-002009 · Cited by 7
Molnár, M., & Jaeger‐Erben, M. (2025) · Journal of responsible production and consumption. · doi:10.1108/jrpc-09-2024-0049 · Cited by 8
Materialism versus memory: Collecting football shirts in the age of consumerism
Blasing, J. K. (2024) · Journal of Consumer Culture · doi:10.1177/14695405241283754 · Cited by 7
“…Asia under questionable conditions, a development which led to mass production and the increase of “ template ” shirts, rather than designs unique to certain clubs 3 ; it is an example of how “ producers attempt to mould practices in line with their commercial interests ” (Warde, 2005: 141).”
InfluentialBraun, H., Apfel, D., Rilling, B., & Herbes, C. (2024) · Cleaner and Responsible Consumption · doi:10.1016/j.clrc.2024.100201 · Cited by 7
Metadata
- Authors
- Warde, A.
- Affiliations
- University of Manchester (GB)
- Corresponding author
- Warde, Alan
- ORCID
- Warde, Alan
- Venue
- Journal of Consumer Culture
- Publisher
- SAGE Publications
- Published
- 2005-07
- Volume
- 5
- Issue
- 2
- Pages
- 131-153
- ISSN
- 1469-5405 (ISSN-L)
- 1741-2900
- OpenAlex
- W2119020812
- Cited by
- 2,682
- References
- 66
- Citations by year
- 2026: 112 · 2025: 153 · 2024: 146 · 2023: 162 · 2022: 164 · 2021: 171 · 2020: 186 · 2019: 186 · 2018: 161 · 2017: 177 · 2016: 148 · 2015: 183 · 2014: 149 · 2013: 156 · 2012: 131
- FWCI
- 88.64
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Consumer Culture (publishedVersion)
- Research Explorer (The University of Manchester) (publishedVersion)
- Funders
- Arts and Humanities Research Board
- Economic and Social Research Council (ES/H044914/1)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Sociology and Political Science › Consumer Behavior and Market Dynamics
- Social Sciences › Sociology and Political Science › Cultural Capital and Social Class
- Keywords
- practice theory, consumption, appropriations, final consumption, practitioner competence, want, personal involvement, collective consumption
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