Cited by 2,682Consumer Behavior in Brand Consumption and IdentificationConsumer Behavior and Market DynamicsCultural Capital and Social Class

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Consumption and Theories of Practice

Warde, Alan·2005·Journal of Consumer Culture

DOI 10.1177/1469540505053090

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Abstract

This article considers the potential of a revival of interest in theories of practice for the study of consumption. It presents an abridged account of the basic precepts of a theory of practice and extracts some broad principles for its application to the analysis of final consumption. The basic assumption is that consumption occurs as items are appropriated in the course of engaging in particular practices and that being a competent practitioner requires appropriation of the requisite services, possession of appropriate tools, and devotion of a suitable level of attention to the conduct of the practice. Such a view stresses the routine, collective and conventional nature of much consumption but also emphasizes that practices are internally differentiated and dynamic. Distinctive features of the account include its understanding of the way wants emanate from practices, of the processes whereby practices emerge, develop and change, of the consequences of extensive personal involvements in many practices, and of the manner of recruitment to practices. The article concludes with discussion of some theoretical, substantive and methodological implications.

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The Logic of Practice
Bourdieu, P. (1990) · doi:10.1515/9781503621749 · Cited by 17,271

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“…consumo urbano conlleva una serie de prácticas realizadas en el espacio urbano para que las personas puedan expresar su autoidentificación, marcar su pertenencia a grupos sociales, acumular recursos, exhibir sus distinciones sociales y garantizar la participación en eventos sociales (Warde, 2005).”
Why Behavioral Steering Falls Short: Agency, Practice, and Virtue Ethics in Sustainable Consumption
Xie, T. (2026) · Sustainability · doi:10.3390/su18041827
Negotiating dignity in service encounters: advancing transformative service research
Sarmento, M. (2026) · Journal of Services Marketing · doi:10.1108/jsm-09-2025-0610
Navigating “proper food” and “good mothering” on social media
Ridgway, A., Spotswood, F., Weitkamp, E., Tapp, A., Ling, K., & Meredith, L. (2026) · Food, Culture & Society · doi:10.1080/15528014.2026.2622233
“The availability and ease of social media practices supports the need for practices to be repeatedly enacted in order for their reproduction to be secured (Warde 2005).”
Lunchbox Preparation as a Social Practice and Its Impact on Children's Oral Health in Culturally Diverse Contexts
Jamkar, R., Ward, P., Fisher, C., Calache, H., & Slack-Smith, L. M. (2026) · Community Dentistry And Oral Epidemiology · doi:10.1111/cdoe.70042 · Cited by 1
‘Healthy’ food practices: moving beyond healthy choices and food systems
Jovanovski, N., & Middha, B. (2026) · Health Sociology Review · doi:10.1080/14461242.2026.2632448
“Practices then are seen to be made of performances, or moments of enactment, and include the materials we interact with everyday (e.g. micro-waves) that come to shape and define our food practices (Shove et al., 2012; Warde, 2005).”
Where the wild things are: examining the reflexive affectivity of wilderness on product marketing within industrialised systems
McLean, C., & Foley, K. (2026) · Health Sociology Review · doi:10.1080/14461242.2026.2633748
“The products analysed are implicated in differing moments of consumption within broader food systems (Warde, 2005).”
HAZ, GÖRÜNÜRLÜK VE GÖZETİM İLİŞKİSİNİN “MAGNUM THICK CRACKING CHOCOLATE 2025” REKLAM KAMPANYASI ÜZERİNDEN İNCELENMESİ
Refika, A. (2025) · Yildiz journal of art and design · doi:10.47481/yjad.1833540
I felt like we were together! Insights into socio-technological value formation practices in virtual tourism experiences
Paloniemi, P., García-Rosell, J.-C., & Haanpää, M. (2025) · Matkailututkimus · doi:10.33351/mt.176099
“After practice theory, the point of departure and the unit of analysis comes the practice itself (Schau et al., 2009; Warde, 2005; Skålén, 2024).”
Influential
Re-enchanting Consumer Ethics Through Embodied Relationality: An Ethnographic Approach to the Attitude-Behaviour Gap
Discetti, R., Tocco, B., & Gorton, M. (2025) · Journal of Business Ethics · doi:10.1007/s10551-025-06227-y
“For this step, we coded the data through a practice theory lens, using the three core theoretical devices of: bodily dispositions, material elements, and embodied sense (Bourdieu, 1990; Warde, 2005).”
Health promotion through in-store communication: a systematic literature review of real environment experiments
Graziano, S., Grandi, B., Cardinali, M. G., & Cristini, G. (2025) · International Review of Retail Distribution & Consumer Research · doi:10.1080/09593969.2025.2599466
Polish Baby Boomers Report More Private-Sphere Environmentalism than Generation Z
Hrehorowicz, A., & Makowska, M. (2025) · Sustainability · doi:10.3390/su172410995
Understanding community supported agriculture through the intersection of practices and socio-technical Regimes
Andreola, M. (2025) · Discover Sustainability · doi:10.1007/s43621-025-01623-w
“SPT conceptualizes practices as routinized behaviors formed by the integration of understandings (knowledge and skills), procedures (rules and norms), and engagements (motivations, beliefs, and emotions) [92].”
Analysis of Digital Consumption Practices in Russian Regions Based on the Index Approach
Kashapova, E. R., Klemasheva, E., Malanina, V. A., & Rozhdestvenskaya, E. (2025) · Regional Research of Russia · doi:10.1134/s2079970525600751
“4 The sociological approach in economics is used in connection with the study of consumer motives and values in the context of digita-lization (Warde, 2005, 2015).”
Beyond adoption – factors influencing continuous wear behavior of fitness wearable devices
Kamble, A., Navare, A., & Abhang, N. (2025) · Aslib Journal of Information Management · doi:10.1108/ajim-05-2025-0299
Repairability of clothing and textiles: Consumer practices and policy implications
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The Transformative Impact of Digital Media on Consumption: A Case Study of the E-Commerce Platform the RED
Zang, R.-J. (2025) · Economics & Management Information · doi:10.62836/emi.v4i5.531
“Consumers may gradually contract knowledge, emotional experience, and engagement with the product [15].”
Temporal imaginaries and ecofriendly practices: The case of home improvement
Dabadie, I., & Welté, J.-B. (2025) · Décisions Marketing · doi:10.3917/dm.119.0193
Between Sustainability, Energy Practices and Class Dynamics: A Bourdieusian Analysis of Energy Consumption in Norway
Matthiasen, E. H. (2025) · Sociology · doi:10.1177/00380385251365485
“The theory under-lines the social sciences’ neglect of everyday practices and their connection to broader environmental concerns (Warde, 2005).”
How Hospitals Work: New Understandings Using Practice Theory
Hopkins, S., & Kelly, M. P. (2025) · Perspectives in biology and medicine · doi:10.1353/pbm.2025.a975518
“Although there has been much scholarship in this area (see Cohn 2014; Schatzki 1996; Warde 2005), we have chosen here to draw in particular on Shove, Pantzar and Wat-son’s a powerful tool for analysing real-world phenomena; the utility of this approach is seen in its application to such diverse…”

Authors: Warde, A.
Affiliations: University of Manchester (GB)
Corresponding author: Warde, Alan
ORCID: Warde, Alan
Venue: Journal of Consumer Culture
Publisher: SAGE Publications
Published: 2005-07
Volume: 5
Issue: 2
Pages: 131-153
ISSN: 1469-5405 (ISSN-L)
1741-2900
DOI: 10.1177/1469540505053090
OpenAlex: W2119020812
Cited by: 2,682
References: 66
Citations by year: 2026: 112 · 2025: 153 · 2024: 146 · 2023: 162 · 2022: 164 · 2021: 171 · 2020: 186 · 2019: 186 · 2018: 161 · 2017: 177 · 2016: 148 · 2015: 183 · 2014: 149 · 2013: 156 · 2012: 131
FWCI: 88.64
Type: journal article
Language: en
Open access: closed
Licence: journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations: Journal of Consumer Culture (publishedVersion)
Research Explorer (The University of Manchester) (publishedVersion)
Funders: Arts and Humanities Research Board
Economic and Social Research Council (ES/H044914/1)
Topics: Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Social Sciences › Sociology and Political Science › Consumer Behavior and Market Dynamics
Social Sciences › Sociology and Political Science › Cultural Capital and Social Class
Keywords: practice theory, consumption, appropriations, final consumption, practitioner competence, want, personal involvement, collective consumption

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Consumption and Theories of Practice

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