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Consumption and Theories of Practice
Abstract
This article considers the potential of a revival of interest in theories of practice for the study of consumption. It presents an abridged account of the basic precepts of a theory of practice and extracts some broad principles for its application to the analysis of final consumption. The basic assumption is that consumption occurs as items are appropriated in the course of engaging in particular practices and that being a competent practitioner requires appropriation of the requisite services, possession of appropriate tools, and devotion of a suitable level of attention to the conduct of the practice. Such a view stresses the routine, collective and conventional nature of much consumption but also emphasizes that practices are internally differentiated and dynamic. Distinctive features of the account include its understanding of the way wants emanate from practices, of the processes whereby practices emerge, develop and change, of the consequences of extensive personal involvements in many practices, and of the manner of recruitment to practices. The article concludes with discussion of some theoretical, substantive and methodological implications.
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“An individual who gains a positive experience by performing a certain practice might increase his or her engagement and develop experience further (Shove et al. 2012;Warde 2005).”
From Servitization for a Circular Economy in Construction (2025) · cites this paper as Warde 2005
In the citing paper
“In other words, sources of changed behavior depend on the development of practices (Warde 2005).”
From Servitization for a Circular Economy in Construction (2025) · cites this paper as Warde 2005
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“…step was to identify which characterization of “the consumer” identified by other authors (Evans, Welch, and Swaffield 2017; Gabriel and Lang 2006) was most relevant in this field, based on both existing commentaries (Shove 2010; Slater 2014; Warde 2005) and a reading of key texts within the field.”
BackgroundKallio, G. (2018) · Alue ja Ympäristö · doi:10.30663/ay.75942 · Cited by 5
“In studying practices, researchers have drawn on a variety of practice traditions in studying areas like consumption (Shove et al., 2009; Warde, 2005), markets (Kjellberg and Helgesson, 2007; Knorr Cetina, 2007), organizations, organizing and coordinating (Orlikowski and Yates, 2002; Jarzabkowski…”
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Consumption of plus-size clothing: a systematic review
Paula, G., Ferreira, F. L., & Christino, J. (2023) · Revista de Administração da UFSM · doi:10.5902/1983465973849 · Cited by 4
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BackgroundSusen, S. (2023) · Social Epistemology · doi:10.1080/02691728.2023.2201578 · Cited by 4
Lee, T., & George, J. (2023) · Futures · doi:10.1016/j.futures.2023.103118 · Cited by 4
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Dessart, L., & Bressolles, G. (2022) · Journal of Brand Management · doi:10.1057/s41262-022-00298-2 · Cited by 6
“2009), embodied (Bourdieu 1990) and social (Warde 2005), making brand communities a fertile ground for collective practices (Schau et al.”
BackgroundInfluentialShani, G. (2022) · Journal of Consumer Culture · doi:10.1177/14695405221140541 · Cited by 4
“Specifically, my framework may be helpful for those attempting to break with the ongoing ontological debate about whether consumption and personal choice are individualistic or social in nature (e.g., Warde, 2005).”
BackgroundMacêdo, Á. D., Costa, F., Silva, B. G. F., & Costa, M. (2022) · Journal of Consumer Culture · doi:10.1177/14695405221127348 · Cited by 4
“Warde (2005) elucidates that theories of practice are heterogeneous, but in common they understand that consumption takes place in the countryside and, precisely, because of practices, and that it integrates most spheres of everyday life.”
BackgroundGeerts, R., Vandermoere, F., Dallenes, H., & Vanderstraeten, R. (2022) · Societies · doi:10.3390/soc12050121 · Cited by 4
“A practical view on consumption allowed researchers to look beyond the process of acquiring certain goods in the market sphere [28,29].”
BackgroundCosta, B. G. D. S., Espigão, H. S., & Pinto, M. D. R. (2022) · Cadernos EBAPE.BR · doi:10.1590/1679-395120210044 · Cited by 4
“Além disso, ao fazer parte da prática, o elemento objeto pode também requerer o consumo de outros objetos associados (Magaudda, 2011; Shove & Pantzar, 2005; Warde, 2005).”
BackgroundInfluentialMak, C., Lai, A.-L., Tsaousi, C., & Davies, A. (2022) · Qualitative Market Research · doi:10.1108/qmr-04-2021-0049 · Cited by 4
Schrage, J., & Kjærås, K. (2022) · Environment and Planning C Politics and Space · doi:10.1177/23996544221083238 · Cited by 4
“Social-practice approaches are common in consumption studies (Røpke, 2009; Shove and Warde, 2002; Warde, 2005) and their relevance has been stressed in work on energy demand more broadly (Creutzig et al.”
BackgroundGendered Experiences of Appearance-related Perks and Penalties in Finnish Labor Markets
Kukkonen, I., & Sarpila, O. (2021) · Nordic Journal of Working Life Studies · doi:10.18291/njwls.128715 · Cited by 4
“Consumption, of course, means more than acts of purchasing: it is more about the practices, or indeed labor - of consumption (Sarpila & Åberg 2019; Warde 2005).”
BackgroundUnderstanding whole school physical activity transition from a practice theory perspective
Spotswood, F., Vihalemm, T., Uibu, M., & Korp, L. (2021) · Health Education · doi:10.1108/he-04-2021-0066 · Cited by 5
Inconspicuous sustainability in food practices of Dutch consumers with type 2 diabetes
Brons, A., Oosterveer, P. J. M., & Wertheim‐Heck, S. (2020) · Environmental Sociology · doi:10.1080/23251042.2020.1841371 · Cited by 9
Die Energiewende in den eigenen vier Wänden
Matzat, J. (2020) · doi:10.5771/9783748904144 · Cited by 4
“Schatzki, Theodore R. (2012): A Primer on Practices.”
BackgroundInfluentialKrogager, S. G. S., Leer, J., Povlsen, K., & Højlund, S. (2020) · doi:10.1080/22041451.2019.1693869 · Cited by 4
“Integrative practices sometimes include dispersed practices as components of the sayings and doings, which allow the understanding of a specific practice (Schatzki, 1996, p. 91; Warde, 2005, p. 135).”
BackgroundInfluentialCycles of Dispositions–Unfoldings . A Retro-ANT View of Practices
Mattozzi, A. (2019) · doi:10.6092/issn.1971-8853/9483 · Cited by 4
The Contamination of Practices: How Practice Theories Matter in Multiple Domains
Paolo, M., & Mora, E. (2019) · doi:10.6092/issn.1971-8853/10269 · Cited by 4
“…emerge as stable and socially shared configurations, as has been done in recent years by analysing a variety of notable cases: from consumption (Warde, 2005; Sassatelli, 2007) and environmental issues (Gram‐Hanssen, 2010; Spaargaren, 2011) to photography (Hand, 2012) and music (Magaudda, 2011).”
The Logic of Couplings: A Quantitative Practice-Theoretical Perspective on Mobilities
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On Fathering and “Healthy Eating” in Everyday Life in Sweden
Neuman, N. (2019) · Revue des Sciences Sociales · doi:10.4000/revss.3636 · Cited by 4
“Drawing on how Alan Warde has theorised consumption and eating (Warde 2005, 2016), I have thus utilised this perspective when analysing men’s talk about their everyday performances.”
BackgroundMethodInfluentialKhalid, R., Christensen, T. H., Gram-hanssen, K., & Friis, F. (2019) · Energy Efficiency · doi:10.1007/s12053-018-9769-7 · Cited by 3
“When practices take centrestage, societal transition and change in consumption can be understood as the evolution of practices and their inherent links that are taking place within society (Schatzki et al. 2001; Warde 2005; Shove et al. 2012).”
BackgroundFreudendal-Pedersen, M., Gram‐Hanssen, K., Halkier, B., Samson, C., & Christensen, T. H. (2026) · Consumption and Society · doi:10.1332/27528499y2026d000000068 · Cited by 1
Policy and practice: exploring the potentials of social practice theory for policy studies
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Symbolic value and sustainable choice: consumer segments in the wedding dress market
Faludi, J., & Székelyné-Füller, K. (2025) · Journal of Consumer Marketing · doi:10.1108/jcm-02-2024-6626 · Cited by 3
Chen, L., Guo, J.-R., & Song, J. (2025) · Frontiers in Sports and Active Living · doi:10.3389/fspor.2025.1611549 · Cited by 3
“As Warde (31) aptly states, “Consumption occurs within practice and is also for the sake of practice.””
Everyday geographies of uneven water infrastructures and practices in China
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“This culture encompasses everyday social life, where consumption serves as an integral component of all practices (Warde, 2005), alongside the profound historical interplay between a non-normative body, power dynamics, knowledge, and resistance (Foucault, 2002).”
Koponen, S., Lindblom, T., & Niva, M. (2025) · Consumption and Society · doi:10.1332/27528499y2025d000000051 · Cited by 3
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“Noteworthy, understandings and engagements can be analysed as sayings of practices, but an analysis of procedures may demand an observation of doings (Torkkeli et al., 2020; Warde, 2005).”
A call for perfectly imperfect fruit and vegetables: food loss in public procurement
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“…analysis of this study are grounded in social practice theory, which has been applied and developed in various research domains that have inspired our analysis, such as in studies on consumption (Warde 2005), food waste (Watson and Meah 2012) and sustainability (Shove, Watson, and Spurling 2015).”
Middha, B., Torabi, N., Maller, C. J., Lockrey, S., Stasinopoulos, P., & Shiwakoti, N. (2024) · Consumption and Society · doi:10.1332/27528499y2024d000000038 · Cited by 3
Judijanto, L., Amalia, M. R., Lubis, A. F., & Febriyanto, W. (2024) · West Science Social and Humanities Studies · doi:10.58812/wsshs.v2i08.1214 · Cited by 3
“4340 [9] Consumption and theories of practice Warde argues that consumption should be understood through the lens of social practices, suggesting that our consumer behavior is shaped by routine, socially informed practices rather than individual choice alone.”
BackgroundSchau, H. J., Luri, I., & Akaka, M. A. (2024) · Journal of service management · doi:10.1108/josm-03-2023-0115 · Cited by 4
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“Like marketing systems approaches, SPT takes a broad problem focus, emphasizing system entities and their relationships (Reckwitz 2002; Schatzki 2013; Spaargaren 2011; Warde 2005).”
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“” [62] CoPs have historically developed their own set of unique form-giving techniques inspired by “other adjacent and parallel practices, from which lessons are learned, innovations borrowed, procedures copied” [12, 61].”
BackgroundLaviolette, C., & Godin, L. (2024) · Agriculture and Human Values · doi:10.1007/s10460-024-10592-1 · Cited by 3
“To understand everyday consumption and change, social practice theory has been growing in popularity in the last twenty years (Beatson et al. 2020; Halkier et al. 2011; Warde 2005).”
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“Additionally, while Warde (2005) suggested that practices are framed by understandings, procedures, and engagements, Pantzar and Shove (2010) proposed that practices develop when new linkages are formed between practitioners’ images (symbolic meanings of actions), skills (bodily knowledge and…”
InfluentialDavid, M., Dyen, M., & Ezan, P. (2024) · Recherche et Applications en Marketing (French Edition) · doi:10.1177/07673701241232602 · Cited by 3
“Afin de traduire empiriquement cela, Schatzki (2001), Reckwitz (2002), Warde (2005) et Shove et Pantzar (2005) ont identifié les uns après les autres des typologies d’ éléments (voir Gram-Hanssen, 2011 pour une revue).”
Debnath, K., Osunmuyiwa, O., Jenkins, D. P., & Peacock, A. (2024) · Electricity · doi:10.3390/electricity5010007 · Cited by 3
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“…and actions of stakeholders in practice, scholars should generate data enabling the analysis of the consistency of stakeholders’ actions in individual practices (Echeverri and Skålén 2011) and interpret the data as performances (or moments) of practices (Reckwitz 2002; Warde 2005; 2014).”
InfluentialThe Waste War: on the electoral costs of local sustainability policies
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“This, of course, does not erase individual agency, but instead recognises that it is through engagements with practices that individuals come to understand the world around them (Warde, 2005).”
BackgroundKiteboarding: a practice approach
Derriks, T., Peters, K., & Rene, V. D. D. (2023) · Journal of Sport & Tourism · doi:10.1080/14775085.2023.2201272 · Cited by 3
“The development of newmaterials, just as the introduction of new skills, ideas and routines by practitioners (Warde, 2005), also increases individual adaptability (Melo, Van Rheenen, & Gammon, 2020).”
BackgroundMethodInfluential“The computer is never turned off”: Children's domestic practices and energy demand in urban China
Li, X., & Sunikka-Blank, M. (2023) · Energy Research & Social Science · doi:10.1016/j.erss.2023.102962 · Cited by 3
Rodríguez-Bustos, L., Galicia, L., Benítez, M., Palacios-Rojas, N., & Ramos, I. (2023) · Frontiers in Sustainable Food Systems · doi:10.3389/fsufs.2023.1009447 · Cited by 3
“Agricultural management also represents an opportunity for farmers to establish cultural differentiation related to purchasing capacity (Warde, 2005; Kaiser and Burger, 2022).”
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Ferreira, F. L., Christino, J. M. M., Cardoso, L. D. O., & Noronha, A. L. S. (2022) · Cadernos EBAPE BR · doi:10.1590/1679-395120210014x · Cited by 8
van Amstel, D. P., Kuijer, L., van der Lugt, R., & Eggen, B. (2022) · Sustainability · doi:10.3390/su14106207 · Cited by 3
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“…to difficulties of giving up ecological privilege and livelihoods more broadly [68], and to the fact that environmentally friendly production or consumption may not be undertaken for its own sake but as part of ordinary daily concerns such as cleanliness, comfort and convenience, see [69,70].”
BackgroundThe global rhythms of consumption practices
Rosenthal, B. M., & Brito, E. P. Z. (2022) · Marketing Theory · doi:10.1177/14705931221081161 · Cited by 4
“…is “a moment in almost every practice” (Warde, 2005: 137) which occurs as “items are appropriated in the course of engagement with particular practices”, and as “being a competent practitioner requires appropriation of requisite services [and] possession of appropriate tools” (Warde, 2005: 131).”
BackgroundInfluentialExploring alcohol cultures and homosocial relationships in women's amateur AFL teams
Curtis, L., & Roberts, S. (2022) · Journal of Sociology · doi:10.1177/14407833221093398 · Cited by 3
“SPT is increasingly applied to the study of a number of embodied practices, including consumption (Warde, 2005), eating (Warde, 2016), sexting (Roberts & Ravn, 2020), and drug use (Bengtsson & Ravn, 2018), and has a major in fl uence in sociological studies of alcohol use (see e.g. Hennell et al.,…”
BackgroundSadakaoğlu, M. C., & Genç, F. (2022) · TRT Akademi · doi:10.37679/trta.1013736 · Cited by 3
Smart Energy Access and Women Empowerment: A Case Study of Chitandika Village in Zambia
Wampata, M., & Mwanza, B. G. (2021) · Social Science Research Network · doi:10.2139/ssrn.3946264 · Cited by 3
“These were: Social Practice Theory: Social practice theory contends that energy demand is a by-product of practices such as cooking, showering, driving or laundry [29].”
BackgroundNostalgia como prática? Relendo a pesquisa sobre nostalgia no campo do Marketing
Henriques, F. M., & Suarez, M. C. (2021) · Cadernos EBAPE.BR · doi:10.1590/1679-395120200109 · Cited by 3
“No campo dos estudos de cultura e consumo, Warde (2005) utiliza o rótulo “Teorias da Prática” para descrever os estudos que compreendem o consumo como um momento presente nas práticas sociais.”
BackgroundInfluentialSocial sonic practices. The urban audiosphere in the practices of D/deaf and hearing people
Nóżka, M. (2021) · Social & Cultural Geography · doi:10.1080/14649365.2021.1939128 · Cited by 3
“Let us note that there is a dialectical relationship between entities and performances, because practices-as-entities can direct performances, through which entities are (re)produced, stabilised or changed (Warde, 2005).”
BackgroundInfluentialTernes, B. (2021) · Water · doi:10.3390/w13030365 · Cited by 4
“Studying environmental perceptions within specific infrastructural systems can improve how practice theorists [30,31] view consumption.”
BackgroundA Road to Circular Economy: Mindful Consumption
Khaw-ngern, C. (2021) · Psychology and Education Journal · doi:10.17762/pae.v58i1.927 · Cited by 3
Perception of customer retail experiences in Poland
Kacprzak, A., & Dziewanowska, K. (2020) · Journal of Services Marketing · doi:10.1108/jsm-03-2019-0116 · Cited by 5
Sharman, M., Jose, K., Tian, J., Venn, A., Canary, J., Banks, S., Ayton, J., & Cleland, V. (2020) · Social Science & Medicine (1967) · doi:10.1016/j.socscimed.2020.113460 · Cited by 3
Tespih ve Zikirmatik: İbadet Pratiklerinde Nesneler
Tonuk, D. (2020) · ViraVerita E-Dergi · doi:10.47124/viraverita.782660 · Cited by 3
REINVENTANDO O COTIDIANO: ANÁLISE DE PRÁTICAS DE CONSUMO SOB A ÓTICA DE CERTEAU
Guarnieri, F., & Vieira, F. G. D. (2020) · Revista de Administração de Empresas · doi:10.1590/s0034-759020200502 · Cited by 3
“Warde (2005) ressalta que as práticas envolvem apropriação e uso de bens, serviços e espaços, o que interfere na compreensão dos indivíduos sobre as práticas com as quais estão envolvidos anteriormente ao pensar sobre o consumo.”
Reißmann, W. (2019) · Neue Methoden der Jugendforschung · doi:10.3224/diskurs.v14i3.03 · Cited by 3
Bedingte Un/Verfügbarkeit. Zur Kritik des praxeologischen Körpers
Alkemeyer, T. (2019) · Österreichische Zeitschrift für Soziologie · doi:10.1007/s11614-019-00369-w · Cited by 3
An introduction: mapping the field(s) of sustainable innovation
Boons, F., & Mcmeekin, A. (2019) · Handbook of Sustainable Innovation · doi:10.4337/9781788112574.00005 · Cited by 3
“…coincided with a second strand emerging at the interface between STS and the sociology of consumption that developed new theoretical approaches drawing on the ‘practice turn’ in social science to study the dynamics of everyday practices – for example, eating and mobility (Shove, 2003; Warde, 2005).”
BackgroundCassim, S., Hodgetts, D., & Stolte, O. (2019) · Community psychology in global perspective · doi:10.1285/i24212113v5i2p30 · Cited by 4
“The approach emphasizes how by actively engaging in everyday practices, individuals and communities come to understand the world around them, develop a sense of self, interact with people, things and places, and conduct their lives (cf. Warde, 2005).”
BackgroundVasseur, V., Matschoss, K., Backhaus, J., & Laakso, S. (2026) · Consumption and Society · doi:10.1332/27528499y2026d000000088 · Cited by 2
Hansen, A. (2026) · Sociologica · doi:10.60923/issn.1971-8853/23738 · Cited by 2
“Simply put, consumption is more often a question of habit than active deliberation, and always shaped by culture, social expectations, and material surroundings (Warde, 2005 & 2014; Shove, 2003).”
InfluentialTalwar, S., Dhir, A., Taheri, B., & Kaur, P. (2026) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2026.104563 · Cited by 2
Andrew, E., Sonnberger, M., & Pigosso, D. (2026) · Sustainability: Science, Practice, & Policy · doi:10.1080/15487733.2026.2627074 · Cited by 2
Brückner, J., & Müller, M. (2026) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2026.147905 · Cited by 2
More than enough clothes: a social practice-oriented study of gender and clothing accumulation
Haugrønning, V. (2026) · Consumption and Society · doi:10.1332/27528499y2026d000000070 · Cited by 2
Bakr, S., Hibbert, S. A., & Winklhofer, H. M. (2026) · Internet Research · doi:10.1108/intr-01-2025-0119 · Cited by 3
Buy, Use, Make—A taxonomy of sustainable consumption practices
Bradley, K., Hilliard, W., & Parekh, V. (2025) · Frontiers in Sustainability · doi:10.3389/frsus.2025.1659040 · Cited by 2
Pupil perceptions, practices and levels of participation in an Eco-School
Davenport, J., & Satchwell, C. (2025) · Education · doi:10.1080/03004279.2025.2584994 · Cited by 2
Spotswood, F., Moraes, C., Kindberg, T., & Preist, C. (2025) · Journal of Business Ethics · doi:10.1007/s10551-025-06187-3 · Cited by 2
“It is also a performance, that is, the performing of doings and sayings, thus actualising the entity (Warde, 2005).”
InfluentialCoordinating connected practices: A social practice perspective on sustainable commuting
Bøyum, L., Southerton, D., & Tangeland, T. (2025) · Transport Policy · doi:10.1016/j.tranpol.2025.103855 · Cited by 2
The Effect of Materialism on Impulsive Buying: The Mediating Role of the Diderot Effect
Doğan, R. Ş. (2025) · Behavioral Sciences · doi:10.3390/bs15101403 · Cited by 3
“Consumption is not merely the outcome of individual choices; it takes shape within the habits, shared meanings, and everyday interactions of social life, gradually becoming a habit (Kennedy et al., 2015; Warde, 2005; Weder et al., 2025).”
A Circular Consumption Behavior Model for Addressing and Reducing Product Demand and Disposal
Shams, H., Rahman, M. N. A., Hishamuddin, H., & Rafique, M. Z. (2025) · Resources · doi:10.3390/resources14090148 · Cited by 6
“As indicated by Warde [46], consumers are propelled by practices that steer behavior.”
Jamkar, R., Ward, P., Calache, H., Fisher, C. M., Dickson‐Swift, V., Girard, I. M., & Slack-Smith, L. M. (2025) · Community Dentistry And Oral Epidemiology · doi:10.1111/cdoe.70011 · Cited by 2
Spotswood, F., Hurcombe, M., & Moxey, M. (2025) · Journal of Social Impact in Business Research · doi:10.1108/jsibr-02-2025-0013 · Cited by 2
Metadata
- Authors
- Warde, A.
- Affiliations
- University of Manchester (GB)
- Corresponding author
- Warde, Alan
- ORCID
- Warde, Alan
- Venue
- Journal of Consumer Culture
- Publisher
- SAGE Publications
- Published
- 2005-07
- Volume
- 5
- Issue
- 2
- Pages
- 131-153
- ISSN
- 1469-5405 (ISSN-L)
- 1741-2900
- OpenAlex
- W2119020812
- Cited by
- 2,682
- References
- 66
- Citations by year
- 2026: 112 · 2025: 153 · 2024: 146 · 2023: 162 · 2022: 164 · 2021: 171 · 2020: 186 · 2019: 186 · 2018: 161 · 2017: 177 · 2016: 148 · 2015: 183 · 2014: 149 · 2013: 156 · 2012: 131
- FWCI
- 88.64
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Consumer Culture (publishedVersion)
- Research Explorer (The University of Manchester) (publishedVersion)
- Funders
- Arts and Humanities Research Board
- Economic and Social Research Council (ES/H044914/1)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Sociology and Political Science › Consumer Behavior and Market Dynamics
- Social Sciences › Sociology and Political Science › Cultural Capital and Social Class
- Keywords
- practice theory, consumption, appropriations, final consumption, practitioner competence, want, personal involvement, collective consumption
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