Cited by 135Social Media in Health EducationHealth Literacy and Information AccessibilitySocial Media and Politics

Social media use by physicians: a qualitative study of the new frontier of medicine

Open access
Campbell, Lauren, Evans, Yolanda, Pumper, Megan, Moreno, Megan A.·2016·BMC Medical Informatics and Decision Making

Abstract

BACKGROUND: A growing number of physicians are using social media as a professional platform for health communication. The purpose of this study was to understand perspectives and experiences of these "early adopter" physician bloggers and social media users. METHODS: This was an exploratory qualitative study involving in-depth semi-structured telephone interviews of physicians who were early adopters, defined as physicians who used social media to distribute health information. Participants were recruited through snowball sampling. Interview transcripts were manually analyzed for common themes by three separate investigators who came to common conclusions via the constant comparative method. RESULTS: Seventeen physicians participated in this study, including 35 % females, 76 % pediatricians and 76 % bloggers. Participants identified multiple perceived benefits and barriers to social media use by physicians; further, four major themes were identified. First, participants often saw themselves as rugged individualists who set their own rules for social media health communications. Second, participants expressed uncertainty about boundaries or strategies for social media use. Third, participants described using social media much like traditional media, as a one-way communication platform, rather than as an interactive forum. Finally, participants expressed disparate views regarding the time involved in participating in social media; some felt that time spent on social media was unproblematic to fit into their day while others felt that it was an impediment to patient care. CONCLUSIONS: Uncertainty remains regarding roles and responsibilities of physicians providing medical content within social media forums and few providers appeared to be using the platform to its full potential. Future studies may inform best practices to optimize social media health communication to benefit patients.

AI snapshot

Written from the paper’s full text.

TL;DR

This qualitative study interviewed 17 “early adopter” physicians who used social media to distribute health information, finding varied perceived benefits and barriers plus four themes: rugged individualism, uncertainty, social media as media, and time constraints. Participants often used social media as a one-way broadcast platform and reported uncertainty about boundaries, impact, and best practices.

Key findings

  • Seventeen physicians participated: 65% male, 35% female, 82% Caucasian, 76% pediatricians, and 76% bloggers; most used multiple platforms, including Twitter (10), Facebook (7), Pinterest (3), YouTube (2), Tumblr (2), and freestanding blogs (13).
  • Most participants felt benefits outweighed barriers; perceived benefits included career/research advancement, self-improvement, increasing reach, and open expression, while barriers included time/work requirements, skill requirements, lack of institutional support, fear of saying the wrong thing, and lack of models/guidelines.
  • Four major themes emerged: rugged individualism (only 6 of 17 reported any peer review, and none mentioned formal peer review), uncertainty (about preparedness, audience, impact, and repercussions), social media as media (often used as a one-way “megaphone” rather than interactive forum), and time constraints (some found it easy to fit in; others saw it as an impediment to patient care).
  • Participants also described patient benefits such as accurate, trusted, understandable health information and engagement outside the office, and patient barriers including language, literacy/education, lack of internet access, and privacy concerns.

Methods

  • Exploratory qualitative study using in-depth semi-structured telephone interviews with physicians who had at least one year cumulative experience using social media to distribute health information; interviews were conducted January 2014–November 2015.
  • Recruitment used snowball sampling beginning with pediatricians, asking participants to recommend physicians from varied specialties and practices; 17 physicians participated, and interviews generally lasted 20–40 minutes and were transcribed verbatim by hand-typed notes.
  • Analysis included a preliminary evaluation after 10 interviews, then formal coding after 17 interviews by three investigators who read transcripts, identified codes and themes, discussed to consensus, and used the constant comparative method.

Limitations

  • Stated: small purposeful sample, predominance of pediatricians, recruitment of nominated successful/influential early adopters, nonrandom sample not generalizable, two-year study period amid changing social media systems, no longitudinal assessment, and qualitative design not intended for causal inference.
  • Evident: the sample was mostly male, Caucasian, and pediatrician, and participants were self-selected early adopters, limiting transferability; data rely on self-report and hand-typed interview notes, and no patient-level outcomes or behavior-change data were collected.

Model-written summary. Check it against the paper before relying on it.

Integrity signals

Registry

Crossref · 10.1186/s12911-016-0327-y

Cites

26 of 26 references verified0 citation errors · 0 not checkable

Statistics

Nothing to recompute.

Claims the paper makes

0 of 22 cited sources checked · 0 supported · 0 flagged

  • Findingown data

    For most participants, the appeal of social media was its ability to serve as an independent platform where they could express their own opinions freely, without administrative interference or oversight.

    “For most, the appeal of social media was described as its ability to serve as an independent platform where they could express their own opinions freely, without administrative interference or oversight.”
    Quote in the paperSubstantial claim
  • Findingown data

    Four major themes were identified: rugged individualism, uncertainty, social media as media, and time constraints.

    “In addition to the benefits and barriers, four major themes were identified: (a) Rugged individualism, (b) Uncertainty, (c) Social media as media and (d) Time constraints.”
    Quote in the paperSubstantial claim
  • Findingown data

    Physicians participating in social media perceived themselves as pioneers in the field who would like to make their mark on a new frontier of medicine.

    “A common sentiment that arose during interviews was that physicians participating in social media perceived themselves as pioneers in the field who would like to make their mark on a new frontier of medicine.”
    Quote in the paperNot a substantial claim
  • Findingown data

    Most participants described using social media as fun and enjoyable.

    “Finally, most participants described using social media as fun and enjoyable.”
    Quote in the paperNot a substantial claim
  • Findingown data

    Only six of the seventeen physicians interviewed reported any peer review of their publications, where the oversight came from a co-blogger or their own practice.

    “Only six of the seventeen physicians interviewed reported any peer review of their publications, where the oversight came from a co-blogger or their own practice.”
    Quote in the paperSubstantial claim
  • Classified as probably not a substantial claim. 42
  • May combine two claims. 29
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Most participants were pediatricians (76%).

    “In terms of specialty, most of the participants were pediatricians (76 %) (Table 1).”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingown data

    Participants expressed disparate views regarding the time involved in participating in social media; some felt that time spent on social media was unproblematic to fit into their day while others felt that it was an impediment to patient care.

    “Finally, participants expressed disparate views regarding the time involved in participating in social media; some felt that time spent on social media was unproblematic to fit into their day while others felt that it was an impediment to patient care.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingown data

    Participants perceived barriers to patient engagement in social media including language barriers, poor literacy/education, lack of internet access, and worries about lack of online privacy.

    “Participants also perceived several barriers to patient engagement in social media, including language barriers, poor literacy/education, lack of internet access and worries about the lack of online privacy.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Around one third of participants were compensated for at least some of their work on social media.

    “Around one third of participants were compensated for at least some of their work on social media (Table 1).”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Five participants also engaged in traditional media such as radio, newspaper columns and magazines.

    “Five of the participants also engaged in traditional media such as radio, newspaper columns and magazines (Fig. 1).”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Seventeen physicians participated in this study.

    “Seventeen physicians participated in this study, including 35 % females, 76 % pediatricians and 76 % bloggers.”
    • Also stated in: § Participants · plain
      “Seventeen physicians participated in this study, only one blogger responded and declined participation.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingown data

    While participants were conscious of their role as physicians online and the responsibility of the information they promulgated, the majority still described their social media page as a personal platform.

    “While participants were conscious of their role as physicians online and the responsibility of the information that they promulgated, the majority still described their social media page as a personal platform.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    The majority of participants had been in practice for eleven to twenty years (41%).

    “Only one of the participants had practiced medicine for less than five years, with the majority (41 %) having been in practice for eleven to twenty years (Table 1).”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingown data

    Perceived benefits of social media use included forwarding career or research endeavors, self-improvement through reading others' tweets and keeping up with the literature, increasing reach, and providing a space to openly express opinions.

    “The perceived benefits of their social media use included forwarding their career or research endeavors, self-improvement through reading others’ tweets and keeping up with the literature, increasing their reach, i.e., their audience, and providing a space for them to openly express their opinions.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Findingown data

    Almost all participants engaged with multiple social media platforms, including Twitter (10), Facebook (7), Pinterest (3), YouTube (2), Tumblr (2), and freestanding blogs (13).

    “Almost all of the participants engaged with multiple social media platforms, including Twitter (10), Facebook (7), Pinterest (3), YouTube (2) and Tumblr (2) as well as freestanding Blogs (13) (Fig. 1).”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingown data

    Participants identified mutual benefits for patients and providers including increasing communication options and speed of communication and breaking down traditional professional barriers.

    “These included increasing communication options and the speed of communication as well as breaking down traditional professional barriers.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Findingown data

    The majority of participants had been involved in traditional media or communications prior to engaging with social media and enjoyed interacting in this new sphere personally as well as professionally.

    “The majority of participants had been involved in traditional media or communications prior to engaging with social media and enjoyed interacting in this new sphere personally as well as professionally.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingown data

    The majority of participants spent three to six hours per week working on social media platforms, while a few spent less than two or greater than ten hours per week.

    “Although the majority of participants spent three to six hours per week working on social media platforms, a few spent less than two or greater than ten hours per week on social media (Fig. 2).”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim. May combine two claims.

    Findingown data

    Participants perceived patient benefits of social media for health information including increased access to an accurate, trusted and understandable source of health information, general accessibility, and a way for patients to engage with providers outside the office.

    “They perceived that patient benefits may include having increased access to an accurate, trusted and understandable source of health information, that social media is accessible in general and that it provides a way for patients to engage with providers outside the office.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Findingown data

    Of the seventeen participants, the majority were male (65%) and Caucasian (82%).

    “Of the seventeen participants, the majority were male (65 %) and Caucasian (82 %) (Table 1).”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingown data

    Participants identified barriers to social media participation including time/work requirements, skill requirements, lack of institutional support, fear of saying the wrong thing online, and lack of models/guidelines.

    “Examples of these included the time/work requirements, skill requirements, lack of institutional support, fear of saying the wrong thing online and lack of models/guidelines in how to conduct themselves online in their role as physicians.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S1 (asserted), S3 (load-bearing).

    Findingown data

    Others believed that social media use decreased efficiency by distracting providers from direct patient care.

    “others believed that it decreased efficiency by distracting providers from direct patient care.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Several physicians discussed that the amplification effect was the reason more physicians need to add their voice to social media, especially to counter vaccine misinformation.

    “Several physicians discussed how this amplifying effect was exactly the reason why more physicians need to add their voice to social media, especially in terms of countering vaccine misinformation.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Participants debated whether using social media for health promotion improved or decreased efficiency in the office.

    “Participants also debated whether using social media for health promotion improved or decreased efficiency in the office.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Some participants insisted that more physicians should be involved in social media.

    “While some participants were insistent that more physicians should be involved, most were equivocal, stating that physicians should only participate if they feel they would enjoy it and are equipped to do so.”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim.

    Findingown data

    Participants voiced that they generally felt their audiences were most likely middle-upper class Caucasian readers.

    “Participants voiced that they generally felt that their audiences were most likely middle-upper class Caucasian readers.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Findingown data

    Many physicians concluded that the time and effort required to establish a partnership was too great a barrier and that they would rather continue alone.

    “Many of these physicians concluded that the time and effort required establishing a partnership was too great of a barrier and that they would rather continue alone.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Several participants felt they were 'digital immigrants.'

    “Several participants felt that they were “digital immigrants,””
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingown data

    Participant responses suggested that they felt unaware of who was listening or what their audience was saying.

    “However, participant responses suggested that they felt unaware of who was listening or what their audience was saying.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Most participants were equivocal, stating that physicians should only participate in social media if they feel they would enjoy it and are equipped to do so.

    “While some participants were insistent that more physicians should be involved, most were equivocal, stating that physicians should only participate if they feel they would enjoy it and are equipped to do so.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Other participants felt their time spent on social media could easily fit into downtime at meetings or 15 minutes before bed.

    “Conversely, other participants felt that their time spent on social media could easily fit into downtime at meetings or 15 min before bed”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingown data

    While participants were recognized as forerunners in the field, many still underutilized the full power of social media tools.

    “Finally, our third theme illustrated that while our participants were recognized as forerunners in the field, many of them still underutilized the full power of social media tools.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: Social media allows participants to listen as well as communicate back, unlike traditional media which is one-directional.
  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Findingown data

    A few physicians noted anecdotally that patients would mention topics they had posted about online, but they had no data on behavior change.

    “A few physicians noted anecdotally that patients would mention topics that they had posted about online; however, they had no data on behavior change”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Several participants felt that the 21st century conception of time was one of the most pressing reasons for physicians to expand into social media.

    “Several participants felt that this was one of the most pressing reasons for physicians to expand into the realm of social media”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Participants debated whether time spent on social media was feasible.

    “Our participants described numerous benefits and downsides of using social media, viewed themselves as pioneers in the field facing much uncertainty, and debated whether time spent on social media was feasible.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingown data

    Participants expressed disparate views regarding the concept of time; some felt time spent on social media was insignificant and easy to fit into their day while others felt it was an impediment.

    “Finally, participants expressed disparate views regarding the concept of time; some felt that time spent on social media was insignificant and easy to fit into their day while others felt that it was an impediment.”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim.

    Findingown data

    Time was discussed in terms of a '21st century conception of time,' where clinical conversations, questions and updates happen immediately, not only in a 15-minute office visit.

    “Time was also discussed in terms of the “21st century conception of time,” where clinical conversations, questions and updates happen immediately, not only in a 15 min office visit.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Participants expressed uncertainty about whether it is the duty/obligation of all physicians to provide health information on social media.

    “Finally, participants expressed uncertainty around the issue of whether or not it is the duty/ obligation of all physicians to provide health information on this new accessible medium.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingown data

    Two physicians working primarily in low-resource settings were less enamored with social media's prospects of reaching their patient populations or the idea that every physician should be involved.

    “Two physicians who reported primarily working in low-resource settings, such as with Medicaid patients, were both less enamored with its prospects of reaching their patient populations, or the idea that every physician should be involved in social media.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Time was a thematic element that diffused itself through every part of every interview.

    “Time was a thematic element which seemed to diffuse itself through every part of every interview.”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim.

    Findingown data

    Participants viewed social media as a powerful tool for reaching patients with important medical information, especially public health messages.

    “Participants viewed it as a powerful tool for reaching patients with important medical information, especially messages concerning public health.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Findingown data

    Participants expressed that institutional backing was lukewarm at best and that their organization had other priorities.

    “Participants expressed how “institutional backing is lukewarm at best” and how, “apparently, according to our organization, we have other priorities.””
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingown data

    Most physicians were able to track how many hits they had on their site and where the hits were from geographically.

    “Although most physicians were able to track how many hits they had on their site and where the hits were from geographically, where a “hit” is a click on a page, they could only guess at the demographics of their followers and responders.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S1 (asserted), S3 (load-bearing).

    Findingown data

    Some physicians postulated that their posts on social media may increase clinic efficiency by decreasing unnecessary patient calls and visits.

    “While some physicians postulated that their posts on social media may increase clinic efficiency by decreasing unnecessary patient calls and visits”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingown data

    The study identified multiple perceived benefits and barriers for both physicians who create content and readers who consume this content, as well as several themes.

    “In this study of social media use by physicians, we identified multiple perceived benefits and barriers for both physicians who create content and readers who consume this content, as well as several themes.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Participants defended their views on whether time spent on social media was a serious impediment versus easy to fit into their day.

    “Participants adamantly defended their views on whether or not time spent working on social media was a serious impediment versus an easy to fit into their day.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    In a 2010 study of 921 health-related blogs, 43% of bloggers were physicians.

    “In a 2010 study of 921 health-related blogs, 43 % of bloggers were physicians [20].”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites [20] Miller EA, Pole A. Diagnosis blog: checking up on health blogs in the blogosphere. Am J Public Health. 2010;100(8):1514–9. source

      Not checked in the free run.

  • May combine two claims.

    Premisecitation

    Physician-bloggers have used social media to share health information, network with colleagues, disseminate research, market their practice and engage in health advocacy.

    “Physician-bloggers have used social media to share health information, network with colleagues, disseminate research, market their practice and engage in health advocacy [14].”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites [14] Chretien KC, Kind T. Social media and clinical care: ethical, professional, and social implications. Circulation. 2013;127(13):1413–21. source

      Not checked in the free run.

  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Premisecitation

    In a 2008 study analyzing 271 weblogs written by health professionals, weblogs offered the opportunity to share narratives but also risked revealing confidential patient information or reflecting poorly on the author or profession.

    “In one 2008 study which analyzed the content of 271 weblogs written by health professionals, researchers found that weblogs offered the opportunity to share narratives, but also risked revealing confidential patient information or reflecting poorly on the author or profession [21].”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites [21] Lagu T, Kaufman EJ, Asch DA, Armstrong K. Content of weblogs written by health professionals. J Gen Intern Med. 2008;23(10):1642–6. source

      Not checked in the free run.

  • May combine two claims.

    Premisecitation

    Studies on social media have found that African American internet-users are more likely to use social networking sites than their non-Hispanic Caucasian counterparts and that seven of ten households earning less than ten thousand dollars a year are using the internet.

    “However, studies on social media have found that African American internet-users are more likely to use social networking sites than their non-Hispanic Caucasian counterparts and that seven of ten households earning less than ten thousand dollars a year are using the internet [13, 38].”
    Quote in the paperSubstantial claim0 of 2 sources checked
    • cites [13] Chou WY, Hunt YM, Beckjord EB, Moser RP, Hesse BW. Social media use in the United States: implications for health communication. J Med Internet Res. 2009;11(4):e48. source

      Not checked in the free run.

    • cites [38] Zickuhr K, Smith A. Digital differences. Washington, D.C: Pew Research Center; 2012.

      Not checked in the free run.

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductown data

    Interview questions were revised on the basis of feedback from participants.

    “Questions were further revised on the basis of feedback from participants.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Study design and conductown data

    Limitations of this study include the small and purposeful study sample, and the predominance of pediatricians in the sample.

    “Limitations of this study include the small and purposeful study sample, and the predominance of pediatricians in our sample.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductnone given

    Interviews were transcribed verbatim by the interviewer via hand-typed notes.

    “Interviews were transcribed verbatim by the interviewer via hand-typed notes.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    Previous studies have found that physicians may be early adopters of other ideas and products, such as pharmaceuticals.

    “Previous studies have found that physicians may be early adopters of other ideas and products, such as pharmaceuticals [34].”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites [34] Dybdahl T, Andersen M, Sondergaard J, Kragstrup J, Kristiansen IS. Does the early adopter of drugs exist? A population-based study of general practitioners’ prescribing of new drugs. Eur J Clin Pharmacol. 2004;60(9):667–72. source

      Not checked in the free run.

  • Classified as probably not a substantial claim. May combine two claims.

    Study design and conductown data

    After 17 interviews were completed, investigators reviewed transcripts and noted repetition of benefits and risks and saturation of themes.

    “After 17 interviews were completed, investigators reviewed transcripts and noted repetition of benefits and risks and saturation of themes.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductcitation

    Transcripts were first read individually by three investigators to identify key codes and themes.

    “Thus, a formal coding was conducted at that time using an iterative process [32], transcripts were first read individually by three investigators to identify key codes and themes.”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites [32] Glesne C. Becoming Qualitative Researchers. Hawthorne, NY: Longman Publishers: Reading, MA; 1999.

      Not checked in the free run.

  • Classified as probably not a substantial claim.

    Study design and conductreasoning

    Since the study design was qualitative, causal inference was not the goal.

    “Furthermore, since our study design was qualitative in nature, causal inference was not the goal.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Study design and conductnone given

    Interview questions were developed by study staff and reviewed by several experts in qualitative research.

    “Interview questions to meet these objectives were developed by study staff and reviewed by several experts in qualitative research.”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim.

    Interpretationown data

    According to participants and general trends, social media is only going to continue to grow its presence within medical care.

    “According to our participants and general trends, social media is only going to continue to grow its presence within medical care.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Premisecitation

    Several medical associations have produced guidelines for social media use among physicians, but few have taken into account the goals and needs of physicians who are engaged in social media.

    “While several medical associations have produced guidelines for social media use among physicians, few have taken into account the goals and needs of physicians who are engaged in social media.”
    Quote in the paperSubstantial claim0 of 3 sources checked
    • cites [25] AMA. In: Association AM, editor. AMA policy: professionalism in the use of social media. 2011.

      Not checked in the free run.

    • cites [35] AAP. In: Pediatrics AAo, editor. Social media resource kit for AAP chapters. 2010.

      Not checked in the free run.

    • cites [36] AAFP. In: Physicians AAoF, editor. Social media for family physicians: guidelines and resources for success. 2013.

      Not checked in the free run.

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Interpretationnone given

    The idea of the loudspeaker may be an artifact of the fact that many participants had previous experience in traditional broadcast media, marketing or communications.

    “The idea of the loudspeaker may be an artifact of the fact that many of our participants had previous experience in traditional broadcast media, marketing or communications.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Premisereasoning

    Snowball sampling is particularly effective in studies of early adopters because there are usually few individuals involved and they are usually the best resource for determining who else is involved in the field.

    “This technique is particularly effective in studies of early adopters since there are usually few individuals involved: they are usually the best resource for determining who else is involved in the field.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductnone given

    A preliminary evaluation of transcripts was completed after ten interviews.

    “First, a preliminary evaluation of transcripts was completed after ten interviews.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Interpretationreasoning

    As the first generation of physicians using social media, it may not be surprising that these participants value their independence, ability to make autonomous decisions and importance in the field.

    “As the first generation of physicians using social media, it may not be surprising that these participants value their independence, ability to make autonomous decisions and importance in the field.”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim.

    Study design and conductcitation

    Transcripts were re-assessed and investigators deliberated until consensus was reached on the common themes and concepts expressed by participants using the constant comparative method.

    “Transcripts were then re-assessed and the investigators deliberated until consensus was reached on the common themes and concepts expressed by participants using the constant comparative method [28].”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites [28] Glaser BG, Strauss AL, Strutzel E. The discovery of grounded theory; Strategies for qualitative research. Hawthorne: Aldine Transaction; 1967.

      Not checked in the free run.

  • Classified as probably not a substantial claim.

    Premisenone given

    Interviews encourage open information exchange and targeted follow-up questions.

    “Interviews were selected as the primary method of data collection because this approach encourages open information exchange and targeted follow-up questions.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Study design and conductown data

    The study did not include longitudinal assessments, so it did not assess whether participants' usage or attitudes changed over the study period.

    “We did not include longitudinal assessments in this study thus we did not assess whether participants’ usage or attitudes changed over the study period.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S4 (based).

    Interpretationnone given

    This study is the first to evaluate physicians' perceptions, goals and challenges in using social media.

    “Our study is the first to evaluate physicians’ perceptions, goals and challenges in using social media.”
    Quote in the paperNot a substantial claim
63 of 63
  • The paper relies on this without support.

    Social media use for health promotion by physicians is a relatively new practice.

    “As social media use for health promotion by physicians is still a relatively new practice, the participants were considered to be early adopters in this field.”
    “Given that the phenomenon of social media use by healthcare providers is relatively new, open-ended questions were used to obtain insights from participants.”
  • The paper relies on this without support.

    Social media allows for two-way communication online between creators and consumers of information.

    “Social media is unique in that it allows for two-way communication online between creators and consumers of information.”
  • The paper relies on this without support.

    Social media allows participants to listen as well as communicate back, unlike traditional media which is one-directional.

    “Unlike traditional media in which messages are distributed in a one directional manner, social media allows participants to listen as well as communicate back.”
  • The paper relies on this without support.

    The physician-bloggers nominated by their peers are successful, influential, and recognized early adopters.

    “We specifically recruited physician-bloggers who were nominated by their peers because of their success, influence and recognition.”
4 of 4

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

Cites

Flagged first, then by citations

Research works printed but not linked: 7

  1. Social media. In: Oxford Dictionary. Oxford: Oxford University Press; 2014.
  2. Fox S. The Social Life of Health Information, 2011. Washington, D.C: Pew Research Center; 2011.
  3. Soyer AD. In: Committee APM: American Academy/Association of Orthopaedic Surgeons, editor. Social media in healthcare: a primer for orthopaedic surgeons. 2012.
  4. AMA. In: Association AM, editor. AMA policy: professionalism in the use of social media. 2011.
  5. AAP. In: Pediatrics AAo, editor. Social media resource kit for AAP chapters. 2010.
  6. AAFP. In: Physicians AAoF, editor. Social media for family physicians: guidelines and resources for success. 2013.
  7. Zickuhr K, Smith A. Digital differences. Washington, D.C: Pew Research Center; 2012.

Cited by

Sorted by citations

Authors
Campbell, L., Evans, Y., Pumper, M., & Moreno, M. A.
Affiliations
  • University of Washington (US)
  • Seattle Children's Research Institute (US)
Corresponding author
Moreno, Megan A.
Venue
BMC Medical Informatics and Decision Making
Published
2016-07-15
Volume
16
Issue
1
Pages
91-91
ISSN
1472-6947 (ISSN-L)
OpenAlex
W2471449888
Cited by
135
References
26
Citations by year
2026: 4 · 2025: 11 · 2024: 15 · 2023: 17 · 2022: 15 · 2021: 16 · 2020: 24 · 2019: 15 · 2018: 12 · 2017: 6
FWCI
14.52
Type
journal article
Language
en
Open access
Locations
  • BMC Medical Informatics and Decision Making (publishedVersion, cc-by)
  • PubMed Central (publishedVersion, cc-by)
  • PubMed (publishedVersion)
  • ResearchWorks at the University of Washington (University of Washington) (submittedVersion)
Topics
  • Social Sciences › Health › Social Media in Health Education
  • Health Sciences › Health Professions › General Health Professions › Health Literacy and Information Accessibility
  • Social Sciences › Communication › Social Media and Politics
Keywords
physician social media use, health communication, early adopters, perceived benefits and barriers, physician identity, one-way communication, time constraints, patient care, pediatricians
MeSH terms
Adult, Aged, Female, Humans, Male, Medicine, Middle Aged, Physicians, Qualitative Research, Social Media

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Claims read by deepseek-v4.1-flash under definition version 3 (extract-v3) on 2026-10-09.

Classified by jev-1.13-20260917 (gold-guideline-v0.2) on 2026-10-09.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review