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Social Identity and Preferences
Open accessAbstract
Social identities prescribe behaviors for people. We identify the marginal behavioral effect of these norms on discount rates and risk aversion by measuring how laboratory subjects' choices change when an aspect of social identity is made salient. When we make ethnic identity salient to Asian-American subjects, they make more patient choices. When we make racial identity salient to black subjects, non-immigrant blacks (but not immigrant blacks) make more patient choices. Making gender identity salient has no effect on intertemporal or risk choices. (JEL D81, J15, J16, Z13)
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Cites
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Cited by
Gender Differences in Preferences
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Do institutional investors drive corporate social responsibility? International evidence
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Group Identity and Social Preferences
Chen, Y., & Li, S. X. (2009) · American Economic Review · doi:10.1257/aer.99.1.431 · Cited by 1,536
Experimenter demand effects in economic experiments
Zizzo, D. J. (2010) · Experimental Economics · doi:10.1007/s10683-009-9230-z · Cited by 1,194
Does Diversity Matter for Health? Experimental Evidence from Oakland
Alsan, M., Garrick, O., & Graziani, G. (2019) · American Economic Review · doi:10.1257/aer.20181446 · Cited by 676
Metadata
- Authors
- Benjamin, D. J., Choi, J. J., & Strickland, A. J.
- Venue
- American Economic Review
- Publisher
- American Economic Association
- Published
- 2010-09-01
- Volume
- 100
- Issue
- 4
- Pages
- 1913-1928
- ISSN
- 0002-8282 (ISSN-L)
- OpenAlex
- W2151037409
- Cited by
- 681
- References
- 14
- FWCI
- 7.32
- Type
- journal article
- Language
- en
- Open access
- green
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