Promoting Healthy Choices: Information versus Convenience
Abstract
Success in slowing obesity trends would benefit from policies aimed at reducing calorie consumption. In a field experiment at a fast-food sandwich chain, we address the effects of providing calorie information, mimicking recent legislation, and test an alternative approach that makes ordering healthier slightly more convenient. We find that calorie information reduces calorie intake. Providing a daily calorie target does as well, but only for non-overweight individuals. Making healthy choices convenient reduces intake when the intervention is strong. However, a milder implementation reduces sandwich calories, but does not reduce total calories due to compensatory effects on side orders and drinks. (JEL I12, I18, L81)
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In a sandwich shop study, selection of healthy sandwiches increased by 44% when healthy options were presented on page one of the menu and unhealthy sandwiches on another page.
“In one study in a sandwich shop, selection of healthy sandwiches was increased by 44% when the healthy options were presented on page one of the menu and the unhealthy sandwiches were on another page.”
From Using Healthy Defaults in Walt Disney World Restaurants to Improve Nutritional Choices (2016) · cites this paper as Wisdom et al. 2010
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- Authors
- Wisdom, J., Downs, J. S., & Loewenstein, G.
- Affiliations
- Carnegie Mellon University (US)
- Venue
- American Economic Journal: Applied Economics
- Publisher
- American Economic Association
- Published
- 2010-04-01
- Volume
- 2
- Issue
- 2
- Pages
- 164-178
- ISSN
- 1945-7782 (ISSN-L)
- 1945-7790
- OpenAlex
- W2072795148
- Cited by
- 304
- References
- 72
- Citations by year
- 2026: 3 · 2025: 16 · 2024: 9 · 2023: 11 · 2022: 16 · 2021: 30 · 2020: 25 · 2019: 23 · 2018: 18 · 2017: 24 · 2016: 31 · 2015: 27 · 2014: 25 · 2013: 20 · 2012: 10
- FWCI
- 13.70
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- American Economic Journal Applied Economics (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Keywords
- calorie labeling, fast food, obesity prevention, energy intake, compensation effect, food choice, nutrition policy
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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