Modulation of self-esteem in self-and other-evaluations primed by subliminal and supraliminal faces
Open accessAbstract
BACKGROUND: Past research examining implicit self-evaluation often manipulated self-processing as task-irrelevant but presented self-related stimuli supraliminally. Even when tested with more indirect methods, such as the masked priming paradigm, participants' responses may still be subject to conscious interference. Our study primed participants with either their own or someone else's face, and adopted a new paradigm to actualize strict face-suppression to examine participants' subliminal self-evaluation. In addition, we investigated how self-esteem modulates one's implicit self-evaluation and validated the role of awareness in creating the discrepancy on past findings between measures of implicit self-evaluation and explicit self-esteem. METHODOLOGY/PRINCIPAL FINDINGS: Participants' own face or others' faces were subliminally presented with a Continuous Flash Suppression (CFS) paradigm in Experiment 1, but supraliminally presented in Experiment 2, followed by a valence judgment task of personality adjectives. Participants also completed the Rosenberg Self-Esteem Scale in each experiment. Results from Experiment 1 showed a typical bias of self-positivity among participants with higher self-esteem, but only a marginal self-positivity bias and a significant other-positivity bias among those with lower self-esteem. However, self-esteem had no modulating effect in Experiment 2: All participants showed the self-positivity bias. CONCLUSIONS/SIGNIFICANCE: Our results provide direct evidence that self-evaluation manifests in different ways as a function of awareness between individuals with different self-views: People high and low in self-esteem may demonstrate different automatic reactions in the subliminal evaluations of the self and others; but the involvement of consciousness with supraliminally presented stimuli may reduce this dissociation.
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Subliminal exposure to images of one's own body automatically activates positive self-associations.
“We know that even subliminal exposure to images of one's own body automatically activates positive self-associations [37,38] and thus we argue that perceptions of selfsimilar bodies may activate self-associations in the same way.”
From Changing bodies changes minds: Owning another body affects social cognition (2015) · cites this paper as [37]
Individuals with high self-esteem tend to have a self-positivity bias.
“Individuals with high self-esteem tend to have a self-positivity bias [Tao et al., 2012] and increasingly research is showing overlap between neural substrates in the cortical midline system involved in selfreferential processing and self-esteem [Frewen et al., 2013;Yang et al., 2012Yang et al., , 2014]].”
From Oxytocin blurs the self-other distinction during trait judgments and reduces medial prefrontal cortex responses: Oxytocin Blurs Self-Other Distinction (2016) · cites this paper as Tao et al., 2012
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Social Media and Self-Esteem on Voting Behavior among Youth Samples in Rivers State, Nigeria
Roberts, E. R., Ikirika, H. L., & Uye, E. E. (2026) · SOCIORA The Journal of Social Sciences Economics and Humanities · doi:10.33753/sociora.v2i3.49
“The second factor considered in this study is self-esteem which describes how an individual evaluates self as high or level in relationship to self-worth and self-competent vis-à-vis other individuals (Tao et al., 2012) .”
- Authors
- Tao, R., Zhang, S., Li, Q., & Geng, H.
- Affiliations
- Peking University (CN)
- University of Wisconsin–Whitewater (US)
- Corresponding author
- Geng, Haiyan
- ORCID
- Venue
- PLoS ONE
- Publisher
- Public Library of Science (PLoS)
- Published
- 2012-10-16
- Volume
- 7
- Issue
- 10
- Pages
- e47103
- ISSN
- 1932-6203 (ISSN-L)
- PMC
- PMC3473034
- OpenAlex
- W2065785227
- Cited by
- 20
- References
- 51
- Citations by year
- 2026: 1 · 2021: 1 · 2020: 1 · 2018: 5 · 2017: 2 · 2016: 4 · 2015: 2 · 2014: 2 · 2013: 2
- FWCI
- 2.17
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Locations
- PLoS ONE (publishedVersion, cc-by)
- Europe PMC (PubMed Central) (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Greater South Information System
- Funders
- National Natural Science Foundation of China (30870763, J1103602, 31271202)
- Topics
- Social Sciences › Psychology › Clinical Psychology › Personality Traits and Psychology
- Life Sciences › Neuroscience › Cognitive Neuroscience › Face Recognition and Perception
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Keywords
- self-esteem, continuous flash suppression, self-positivity bias, self-awareness, explicit self-esteem, masked priming
- MeSH terms
- Adolescent, Adult, Analysis of Variance, Facial Expression, Female, Humans, Male, Reaction Time, Self Concept, Subliminal Stimulation, Young Adult
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