Cited by 20Personality Traits and PsychologyFace Recognition and PerceptionSocial and Intergroup Psychology

Modulation of self-esteem in self-and other-evaluations primed by subliminal and supraliminal faces

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Tao, Ran, Zhang, Shen, Li, Qi, Geng, Haiyan·2012·PLoS ONE

Abstract

BACKGROUND: Past research examining implicit self-evaluation often manipulated self-processing as task-irrelevant but presented self-related stimuli supraliminally. Even when tested with more indirect methods, such as the masked priming paradigm, participants' responses may still be subject to conscious interference. Our study primed participants with either their own or someone else's face, and adopted a new paradigm to actualize strict face-suppression to examine participants' subliminal self-evaluation. In addition, we investigated how self-esteem modulates one's implicit self-evaluation and validated the role of awareness in creating the discrepancy on past findings between measures of implicit self-evaluation and explicit self-esteem. METHODOLOGY/PRINCIPAL FINDINGS: Participants' own face or others' faces were subliminally presented with a Continuous Flash Suppression (CFS) paradigm in Experiment 1, but supraliminally presented in Experiment 2, followed by a valence judgment task of personality adjectives. Participants also completed the Rosenberg Self-Esteem Scale in each experiment. Results from Experiment 1 showed a typical bias of self-positivity among participants with higher self-esteem, but only a marginal self-positivity bias and a significant other-positivity bias among those with lower self-esteem. However, self-esteem had no modulating effect in Experiment 2: All participants showed the self-positivity bias. CONCLUSIONS/SIGNIFICANCE: Our results provide direct evidence that self-evaluation manifests in different ways as a function of awareness between individuals with different self-views: People high and low in self-esteem may demonstrate different automatic reactions in the subliminal evaluations of the self and others; but the involvement of consciousness with supraliminally presented stimuli may reduce this dissociation.

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  1. [42]Liu Y (1990) Modern lexicon of Chinese frequently-used word frequency. Space Nevigation Press. 1491 p.

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Authors
Tao, R., Zhang, S., Li, Q., & Geng, H.
Affiliations
  • Peking University (CN)
  • University of Wisconsin–Whitewater (US)
Corresponding author
Geng, Haiyan
Venue
PLoS ONE
Published
2012-10-16
Volume
7
Issue
10
Pages
e47103
ISSN
1932-6203 (ISSN-L)
OpenAlex
W2065785227
Cited by
20
References
51
Citations by year
2026: 1 · 2021: 1 · 2020: 1 · 2018: 5 · 2017: 2 · 2016: 4 · 2015: 2 · 2014: 2 · 2013: 2
FWCI
2.17
Type
journal article
Language
en
Open access
Locations
  • PLoS ONE (publishedVersion, cc-by)
  • Europe PMC (PubMed Central) (publishedVersion, cc-by)
  • PubMed Central (publishedVersion, cc-by)
  • PubMed (publishedVersion)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
  • Greater South Information System
Funders
National Natural Science Foundation of China (30870763, J1103602, 31271202)
Topics
  • Social Sciences › Psychology › Clinical Psychology › Personality Traits and Psychology
  • Life Sciences › Neuroscience › Cognitive Neuroscience › Face Recognition and Perception
  • Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
Keywords
self-esteem, continuous flash suppression, self-positivity bias, self-awareness, explicit self-esteem, masked priming
MeSH terms
Adolescent, Adult, Analysis of Variance, Facial Expression, Female, Humans, Male, Reaction Time, Self Concept, Subliminal Stimulation, Young Adult

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