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Evaluating Faces on Trustworthiness After Minimal Time Exposure
Abstract
Previous studies have shown that trustworthiness judgments from facial appearance approximate general valence evaluation of faces (Oosterhof & Todorov, 2008) and are made after as little as 100 ms exposure to novel faces (Willis & Todorov, 2006). In Experiment 1, using better masking procedures and shorter exposures, we replicate the latter findings. In Experiment 2, we systematically manipulate the exposure to faces and show that a sigmoid function almost perfectly describes how judgments change as a function of time exposure. The agreement of these judgments with time-unconstrained judgments is above chance after 33 ms, improves with additional exposure, and does not improve with exposures longer than 167 ms. In Experiment 3, using a priming paradigm, we show that effects of face trustworthiness are detectable even when the faces are presented below the threshold of objective awareness as measured by a forced choice recognition test of the primes. The findings suggest that people automatically make valence/trustworthiness judgments from facial appearance.
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Todorov, A., Dotsch, R., Porter, J. M., Oosterhof, N. N., & Falvello, V. B. (2013) · Emotion · doi:10.1037/a0032335 · Cited by 226
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Self-citation
Metadata
- Authors
- Todorov, A., Pakrashi, M., & Oosterhof, N. N.
- Venue
- Social Cognition
- Publisher
- Guilford Publications
- Published
- 2009-12
- Volume
- 27
- Issue
- 6
- Pages
- 813-833
- ISSN
- 0278-016X (ISSN-L)
- OpenAlex
- W2039273945
- Cited by
- 734
- References
- 13
- FWCI
- 7.31
- Type
- journal article
- Language
- en
- Open access
- closed
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