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Nutritional Content of Television Food Advertisements Seen by Children and Adolescents in the United States
Abstract
OBJECTIVE. In light of the high rates of child and adolescent obesity, we examined the nutritional content of food advertising seen by American children and adolescents. METHODS. We drew samples of top-rated television shows by using ratings data to examine the nutritional content for fat, saturated fat, sugar, sodium, and fiber of food-product advertisements seen on television by both children and adolescents. Food products were examined in aggregate and by 5 separate categories that included cereal, sweets, snacks, drinks, and other food products. For 2- to 11-year-olds and 12- to 17-year-olds, respectively, a sample of 50351 and 47955 30-second-equivalent food-product advertisements and their related nutritional content were weighted by television ratings data to provide actual exposure measures of the nutritional content of food advertising seen by children and adolescents. RESULTS. Study results showed that 97.8% and 89.4% of food-product advertisements viewed by children 2 to 11 years old and adolescents 12 to 17 years old, respectively, were high in fat, sugar, or sodium. On average, 46.1% and 49.1% of total calories among the products advertised came from sugar in the advertisements seen by these respective age groups. A total of 97.6% of cereal advertisements seen by children 2 to 11 years old were for high-sugar cereals. No substantial differences were found in the nutritional content of advertisements seen by black and white children 2 to 11 years old. However, a slightly higher proportion of food advertisements in general and across all food-product categories seen by black versus white adolescents were for high-sugar products. CONCLUSION. The overwhelming majority of food-product advertisements seen on television by American children and adolescents are of poor nutritional content.
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“For example, in a review of ≈98,000 food-product advertisements on top-rated US children’s television shows, 98% and 89% of the advertised foods seen by viewers 2 to 11 years of age and 12 to 17 years of age, respectively, were packaged or processed foods that were high in fat, sugar, or sodium.”
From Population Approaches to Improve Diet, Physical Activity, and Smoking Habits: A Scientific Statement From the American Heart Association (2012) · cites this paper as [390]
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“The IOM committee as well as other recent analyses also concluded that food and beverage marketing practices geared to children and youth are out of balance with recommended healthful diets and contribute to an environment that puts their health at risk.”
From Population Approaches to Improve Diet, Physical Activity, and Smoking Habits: A Scientific Statement From the American Heart Association (2012) · cites this paper as [390]
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Babashahi, M., Omidvar, N., Joulaei, H., Zargaraan, A., Zayeri, F., Veisi, E., Doustmohammadian, A., & Kelishadi, R. (2021) · BMC Public Health · doi:10.1186/s12889-021-11587-x · Cited by 38
“School-based interventions promoting consumption of healthy food and non-alcoholic beverages are frequently reported to be among the most cost-effective dietrelated approaches to NCDs prevention [22, 23].”
BackgroundInfluentialPublic Health Obesity-Related TV Advertising
Emery, S., Szczypka, G., Powell, L. M., & Chaloupka, F. J. (2007) · American Journal of Preventive Medicine · doi:10.1016/j.amepre.2007.07.003 · Cited by 37
Self-citationBMI and Healthcare Cost Impact of Eliminating Tax Subsidy for Advertising Unhealthy Food to Youth
Sonneville, K. R., Long, M. W., Ward, Z. J., Resch, S., Wang, Y. C., Pomeranz, J. L., Moodie, M., Carter, R., Sacks, G., Swinburn, B. A., et al. (2015) · American Journal of Preventive Medicine · doi:10.1016/j.amepre.2015.02.026 · Cited by 37
Borgogna, N., Lockhart, G., Grenard, J. L., Barrett, T., Shiffman, S., & Reynolds, K. D. (2015) · Journal of the Academy of Nutrition and Dietetics · doi:10.1016/j.jand.2014.10.015 · Cited by 36
Paek, H., Quilliam, E. T., Kim, S., Weatherspoon, L., Rifon, N. J., & Lee, M. (2014) · Internet Research · doi:10.1108/intr-02-2013-0018 · Cited by 35
Hábitos alimentares e fatores de risco para aterosclerose em estudantes de Bento Gonçalves (RS)
Cimadon, H. M. S., Geremia, R., & Pellanda, L. C. (2010) · Arquivos Brasileiros de Cardiologia · doi:10.1590/s0066-782x2010005000088 · Cited by 33
Erinosho, T., Berrigan, D. A., Thompson, F. E., Moser, R. P., Nebeling, L. C., & Yaroch, A. L. (2011) · Maternal and Child Health Journal · doi:10.1007/s10995-011-0931-5 · Cited by 35
Impact of Commercials on Food Preferences of Low-income, Minority Preschoolers
Nicklas, T. A., Goh, E. T., Suzanne Goodell, L., Acuff, D. S., Reiher, R., Buday, R., & Ottenbacher, A. (2011) · Journal of Nutrition Education and Behavior · doi:10.1016/j.jneb.2009.11.007 · Cited by 34
“Approximately 98% of food products advertised were high in sugar, fat, or sodium.(21) These advertisements promoted soft drinks, candy, cakes, chips, cookies, pastries, high-sugar breakfast cereals, and fast food.”
Neurobehavioral determinants of nutritional security in fetal growth–restricted individuals
Portella, A. K., & Silveira, P. P. (2014) · Annals of the New York Academy of Sciences · doi:10.1111/nyas.12390 · Cited by 37
Fleming‐Milici, F., Harris, J. L., Sarda, V., & Schwartz, M. B. (2013) · Archives of Pediatrics and Adolescent Medicine · doi:10.1001/jamapediatrics.2013.137 · Cited by 34
Russell, C. A., & Buhrau, D. (2015) · Appetite · doi:10.1016/j.appet.2015.05.023 · Cited by 34
Struben, J., Chan, D., & Dubé, L. (2014) · Annals of the New York Academy of Sciences · doi:10.1111/nyas.12381 · Cited by 34
Johnson, L. E., Chen, T. A., Hughes, S. O., & O’Connor, T. M. (2015) · International Journal of Behavioral Nutrition and Physical Activity · doi:10.1186/s12966-015-0232-2 · Cited by 35
“Previous research has documented that both parents and children tend to watch more TV on weekends than on weekdays [30, 41], a finding replicated in the current study.”
Result
Metadata
- Authors
- Powell, L. M., Szczypka, G., Chaloupka, F. J., & Braunschweig, C. L.
- Affiliations
- Institute for Health Research and Policy and Departments of
- University of Illinois Chicago (US)
- Corresponding author
- Szczypka, Glen
- Venue
- Pediatrics
- Publisher
- American Academy of Pediatrics (AAP)
- Published
- 2007-09-01
- Volume
- 120
- Issue
- 3
- Pages
- 576-583
- ISSN
- 0031-4005 (ISSN-L)
- 1098-4275
- OpenAlex
- W2095947193
- Cited by
- 263
- References
- 41
- Citations by year
- 2026: 4 · 2025: 4 · 2024: 1 · 2023: 5 · 2022: 6 · 2021: 13 · 2020: 11 · 2019: 8 · 2018: 9 · 2017: 10 · 2016: 18 · 2015: 24 · 2014: 25 · 2013: 21 · 2012: 17
- FWCI
- 21.28
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- PEDIATRICS (publishedVersion)
- PubMed (publishedVersion)
- Funders
- Robert Wood Johnson Foundation
- Topics
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Obesity, Physical Activity, Diet
- Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Keywords
- television food advertising, adolescents, sugar content, saturated fat, sodium, fibers, cereal advertising, childhood obesity, media influence on eating behavior
- MeSH terms
- Adolescent, Advertising, Child, Child, Preschool, Food, Humans, Nutritive Value, Television, United States
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