ON TWO TYPES OF DEVIATION FROM THE MATCHING LAW: BIAS AND UNDERMATCHING 1
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DATA ON CHOICE GENERALLY CONFORM CLOSELY TO AN EQUATION OF THE FORM: log(B(1)/B(2))=a log(r(1)/r(2)+log k, where B(1) and B(2) are the frequencies of responding at Alternatives 1 and 2, r(1) and r(2) are the obtained reinforcement from Alternatives 1 and 2, and a and k are empirical constants. When a and k equal one, this equation is equivalent to the matching relation: B(1)/B(2)=r(1)/r(2). Two types of deviation from matching can occur with this formulation: a and k not equal to one. In some experiments, a systematically falls short of one. This deviation is undermatching. The reasons for undermatching are obscure at present. Some evidence suggests, however, that factors favoring discrimination also favor matching. Matching (a=1) may represent the norm in choice when discrimination is maximal. When k differs from one, its magnitude indicates the degree of bias in choice. The generalized matching law predicts that bias should take this form (adding a constant proportion of responding to the favored alternative). Data from a variety of experiments indicate that it generally does.
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Steady-state behavior at the end of each block was well accounted for by the generalized matching law.
“Steady-state behavior at the end of each block was well accounted for by the generalized matching law (Baum, 1974).”
From DYNAMIC RESPONSE-BY-RESPONSE MODELS OF MATCHING BEHAVIOR IN RHESUS MONKEYS (2005) · cites this paper as Baum, 1974
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- Authors
- Baum, W. M.
- Affiliations
- Harvard University (US)
- Corresponding author
- Baum, William M.
- ORCID
- Baum, William M.
- Venue
- Journal of the Experimental Analysis of Behavior
- Publisher
- Wiley
- Published
- 1974-07
- Volume
- 22
- Issue
- 1
- Pages
- 231-242
- ISSN
- 0022-5002 (ISSN-L)
- 1938-3711
- PMC
- PMC1333261
- OpenAlex
- W2082430497
- Cited by
- 1,460
- References
- 24
- Citations by year
- 2026: 23 · 2025: 36 · 2024: 26 · 2023: 28 · 2022: 36 · 2021: 36 · 2020: 34 · 2019: 36 · 2018: 40 · 2017: 34 · 2016: 29 · 2015: 32 · 2014: 50 · 2013: 28 · 2012: 38
- FWCI
- 12.88
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Journal of the Experimental Analysis of Behavior (publishedVersion)
- PubMed Central (publishedVersion)
- PubMed (publishedVersion)
- Funders
- National Science Foundation
- Harvard University
- National Institutes of Health
- Topics
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Psychology › Developmental and Educational Psychology › Behavioral and Psychological Studies
- Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
- Keywords
- matching law, generalized matching law, undermatching, choice bias, reinforcement frequency, discrimination, choice behavior
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