Cited by 1,460Decision-Making and Behavioral EconomicsBehavioral and Psychological StudiesNeural and Behavioral Psychology Studies

ON TWO TYPES OF DEVIATION FROM THE MATCHING LAW: BIAS AND UNDERMATCHING 1

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Baum, William M.·1974·Journal of the Experimental Analysis of Behavior

Abstract

DATA ON CHOICE GENERALLY CONFORM CLOSELY TO AN EQUATION OF THE FORM: log(B(1)/B(2))=a log(r(1)/r(2)+log k, where B(1) and B(2) are the frequencies of responding at Alternatives 1 and 2, r(1) and r(2) are the obtained reinforcement from Alternatives 1 and 2, and a and k are empirical constants. When a and k equal one, this equation is equivalent to the matching relation: B(1)/B(2)=r(1)/r(2). Two types of deviation from matching can occur with this formulation: a and k not equal to one. In some experiments, a systematically falls short of one. This deviation is undermatching. The reasons for undermatching are obscure at present. Some evidence suggests, however, that factors favoring discrimination also favor matching. Matching (a=1) may represent the norm in choice when discrimination is maximal. When k differs from one, its magnitude indicates the degree of bias in choice. The generalized matching law predicts that bias should take this form (adding a constant proportion of responding to the favored alternative). Data from a variety of experiments indicate that it generally does.

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  1. Herrnstein, R. J. Relative and absolute strength of response as a function of frequency of reinforce- ment. Journal of the Experimental Analysis of Be- havior, 1961, 4, 267-272.
  2. Herrnstein, R. J. On the law of effect. Journal of the Experimental Analysis of Behavior, 1970, 13, 243- 266.
  3. Herrnstein, R. J. and Loveland, D. H. Hunger and contrast in a multiple schedule. Journal of the Experimental Analysis of Behavior, (in press).
  4. Hollard, V. and Davison, M. C. Preference for quali- tatively different reinforcers. Journal of the Experi- mental Analysis of Behavior, 1971, 16, 375-380.
  5. Stubbs, D. A. and Pliskoff, S. S. Concurrent respond- ing with fixed relative rate of reinforcement. Jour- nal of the Experimental Analysis of Behavior, 1969, 12, 887-895.
  6. Todorov, J. C. Component duration and relative re- sponse rates in multiple schedules. Journal of the Experimental Analysis of Behavior, 1972, 17, 45-49.

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Authors
Baum, W. M.
Affiliations
Harvard University (US)
Corresponding author
Baum, William M.
Venue
Journal of the Experimental Analysis of Behavior
Publisher
Wiley
Published
1974-07
Volume
22
Issue
1
Pages
231-242
ISSN
  • 0022-5002 (ISSN-L)
  • 1938-3711
OpenAlex
W2082430497
Cited by
1,460
References
24
Citations by year
2026: 23 · 2025: 36 · 2024: 26 · 2023: 28 · 2022: 36 · 2021: 36 · 2020: 34 · 2019: 36 · 2018: 40 · 2017: 34 · 2016: 29 · 2015: 32 · 2014: 50 · 2013: 28 · 2012: 38
FWCI
12.88
Type
journal article
Language
en
Open access
Locations
  • Journal of the Experimental Analysis of Behavior (publishedVersion)
  • PubMed Central (publishedVersion)
  • PubMed (publishedVersion)
Funders
  • National Science Foundation
  • Harvard University
  • National Institutes of Health
Topics
  • Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
  • Social Sciences › Psychology › Developmental and Educational Psychology › Behavioral and Psychological Studies
  • Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
Keywords
matching law, generalized matching law, undermatching, choice bias, reinforcement frequency, discrimination, choice behavior

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