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Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially
Open accessAbstract
This paper experimentally examines image motivation the desire to be liked and well-regarded by others as a driver in prosocial behavior (doing good), and asks whether extrinsic monetary incentives (doing well) have a detrimental effect on prosocial behavior due to crowding out of image motivation. By definition, image depends on ones behavior being visible to other people. Using this unique property we show that image is indeed an important part of the motivation to behave prosocially. Moreover, we show that extrinsic incentives interact with image motivation and are therefore less effective in public than in private. Together, these results imply that image motivation is crowded out by monetary incentives; which in turn means that monetary incentives are more likely to be counterproductive for public prosocial activities than for private ones.
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Cites
Incentives and Prosocial Behavior
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Effort for Payment: A Tale of Two Markets
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Self-citationPublic goods experiments without confidentiality: a glimpse into fund-raising
Andreoni, J., & Petrie, R. (2004) · Journal of Public Economics · doi:10.1016/s0047-2727(03)00040-9 · Cited by 740
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Get Real! Individuals Prefer More Sustainable Investments
Bauer, R., Ruof, T., & Smeets, P. (2021) · The Review of Financial Studies · doi:10.1093/rfs/hhab037 · Cited by 552
The Dark Side of Competition for Status
Charness, G., Masclet, D., & Villeval, M. C. (2014) · Management Science · doi:10.1287/mnsc.2013.1747 · Cited by 510
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Promoting cooperation in the field
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Metadata
- Authors
- Ariely, D., Bracha, A., & Meier, S.
- Venue
- SSRN Electronic Journal
- Publisher
- Elsevier BV
- Published
- 2007
- ISSN
- 1556-5068 (ISSN-L)
- OpenAlex
- W2051905954
- Cited by
- 345
- References
- 25
- Type
- posted content
- Language
- en
- Open access
- green
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