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Cited by 345

The DOI matches its Crossref record; 25 of the 25 references it cites were found in a registry or an index.

Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially

Open access
Ariely, Dan, Bracha, Anat, Meier, Stephan·2007·SSRN Electronic Journal
DOI 10.2139/ssrn.1010620
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Abstract

This paper experimentally examines image motivation – the desire to be liked and well-regarded by others – as a driver in prosocial behavior (doing good), and asks whether extrinsic monetary incentives (doing well) have a detrimental effect on prosocial behavior due to crowding out of image motivation. By definition, image depends on one’s behavior being visible to other people. Using this unique property we show that image is indeed an important part of the motivation to behave prosocially. Moreover, we show that extrinsic incentives interact with image motivation and are therefore less effective in public than in private. Together, these results imply that image motivation is crowded out by monetary incentives; which in turn means that monetary incentives are more likely to be counterproductive for public prosocial activities than for private ones.

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Metadata

Authors
Ariely, D., Bracha, A., & Meier, S.
Venue
SSRN Electronic Journal
Publisher
Elsevier BV
Published
2007
ISSN
1556-5068 (ISSN-L)
DOI
10.2139/ssrn.1010620
OpenAlex
W2051905954
Cited by
345
References
25
Type
posted content
Language
en
Open access
green

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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