Cited by 605Digital Platforms and EconomicsBusiness Strategy and InnovationMerger and Competition Analysis

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Some Empirical Aspects of Multi-sided Platform Industries

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Evans, David S.·2003·Review of Network Economics

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Abstract

Multi-sided platform markets have two or more different groups of customers that businesses have to get and keep on board to succeed. These industries range from dating clubs (men and women), to video game consoles (game developers and users), to payment cards (cardholders and merchants), to operating system software (application developers and users). They include some of the most important industries in the economy. A survey of businesses in these industries shows that multi-sided platform businesses devise entry strategies to get multiple sides of the market on board and devise pricing, product, and other competitive strategies to keep multiple customer groups on a common platform that internalizes externalities across members of these groups.

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Authors: Evans, D. S.
Corresponding author: Evans, David S.
ORCID: Evans, David S.
Venue: Review of Network Economics
Publisher: Walter de Gruyter GmbH
Published: 2003-01-01
Volume: 2
Issue: 3
ISSN: 1446-9022 (ISSN-L)
2194-5993
DOI: 10.2202/1446-9022.1026
OpenAlex: W3121793527
Cited by: 605
References: 31
Citations by year: 2026: 21 · 2025: 23 · 2024: 47 · 2023: 50 · 2022: 49 · 2021: 41 · 2020: 42 · 2019: 50 · 2018: 33 · 2017: 32 · 2016: 25 · 2015: 27 · 2014: 20 · 2013: 19 · 2012: 19
FWCI: 31.24
Type: journal article
Language: en
Open access: green
doi.org
Locations: Review of Network Economics (publishedVersion)
SSRN Electronic Journal (acceptedVersion)
Topics: Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategy and Innovation
Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Merger and Competition Analysis
Keywords: multi-sided platforms, platform business models, market entry strategy, pricing strategy, product strategy, externalities, customer retention, network effects, payment card industry, operating system software, video game consoles

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Some Empirical Aspects of Multi-sided Platform Industries

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