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Some Empirical Aspects of Multi-sided Platform Industries
Open accessAbstract
Multi-sided platform markets have two or more different groups of customers that businesses have to get and keep on board to succeed. These industries range from dating clubs (men and women), to video game consoles (game developers and users), to payment cards (cardholders and merchants), to operating system software (application developers and users). They include some of the most important industries in the economy. A survey of businesses in these industries shows that multi-sided platform businesses devise entry strategies to get multiple sides of the market on board and devise pricing, product, and other competitive strategies to keep multiple customer groups on a common platform that internalizes externalities across members of these groups.
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“Multisided platforms facilitate transactions of more than two groups of users (Evans, 2003).”
From Digital platform ecosystems in flux: From proprietary digital platforms to wide-spanning ecosystems (2023) · cites this paper as Evans, 2003
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Metadata
- Authors
- Evans, D. S.
- Corresponding author
- Evans, David S.
- ORCID
- Evans, David S.
- Venue
- Review of Network Economics
- Publisher
- Walter de Gruyter GmbH
- Published
- 2003-01-01
- Volume
- 2
- Issue
- 3
- ISSN
- 1446-9022 (ISSN-L)
- 2194-5993
- OpenAlex
- W3121793527
- Cited by
- 605
- References
- 31
- Citations by year
- 2026: 21 · 2025: 23 · 2024: 47 · 2023: 50 · 2022: 49 · 2021: 41 · 2020: 42 · 2019: 50 · 2018: 33 · 2017: 32 · 2016: 25 · 2015: 27 · 2014: 20 · 2013: 19 · 2012: 19
- FWCI
- 31.24
- Type
- journal article
- Language
- en
- Open access
- green
- doi.org
- Locations
- Review of Network Economics (publishedVersion)
- SSRN Electronic Journal (acceptedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategy and Innovation
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Merger and Competition Analysis
- Keywords
- multi-sided platforms, platform business models, market entry strategy, pricing strategy, product strategy, externalities, customer retention, network effects, payment card industry, operating system software, video game consoles
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