Competition in two-sided markets
Open accessAbstract
Many markets involve two groups of agents who interact via “platforms,“ where one group's benefit from joining a platform depends on the size of the other group that joins the platform. I present three models of such markets: a monopoly platform; a model of competing platforms where agents join a single platform; and a model of “competitive bottlenecks” where one group joins all platforms. The determinants of equilibrium prices are (i) the magnitude of the cross-group externalities, (ii) whether fees are levied on a lump-sum or per-transaction basis, and (iii) whether agents join one platform or several platforms.
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In Armstrong (2006), platforms have incentives to form 'competitive bottlenecks' to attract exclusive users on the more elastic side of the market and charge monopoly rents to the less elastic side.
“in Armstrong (2006), platforms have incentives to form 'competitive bottlenecks' to attract exclusive users on the more elastic side of the market and charge monopoly rents to the less elastic side of the market”
From Buy Now, Pay Later Credit: User Characteristics and Effects on Spending Patterns (2022) · cites this paper as Armstrong (2006)
Section 5, “Competitive bottlenecks” (page unavailable), describes platforms competing for single-homing users while exercising local monopoly power over access to them and charging high prices to the multi-homing side. It does not identify those sides as respectively more and less price-elastic, and its model assumes single-homing rather than showing that platforms have an incentive to create it. (LLM, conf=0.86)
Experimental — accuracy not yet measuredBNPL platforms have incentives to aggressively compete to attract users and design products to increase purchase volumes.
“these results imply that BNPL platforms have incentives to aggressively compete to both (i) attract users and (ii) design their products in a way to increase purchase volumes as much as possible”
From Buy Now, Pay Later Credit: User Characteristics and Effects on Spending Patterns (2022) · cites this paper as Armstrong (2006)
The Introduction (page not given) says platforms may target one group aggressively and that cross-group effects intensify competition, supporting the incentive to compete for users. The cited passages do not address BNPL specifically or establish an incentive to design products to maximize purchase volumes. (LLM, conf=0.83)
Experimental — accuracy not yet measuredTwo-sided markets often seem to evolve toward a situation where members of one side use a single platform and the other side uses multiple platforms.
“In fact, two-sided markets often seem to evolve toward to a situation where members of one side use a single platform and the other side uses multiple platforms; Armstrong (2006, Section 5) makes this point and provides formal analysis.”
From The Economics of Two-Sided Markets (2009) · cites this paper as Armstrong (2006, Section 5)
Section 5, “Competitive bottlenecks” (page unavailable), formally analyzes a market in which one group uses a single platform and the other uses multiple platforms. The discussion preceding Section 5 says several important markets resemble this configuration. The paper does not establish that markets evolve toward it over time. (LLM, conf=0.83)
Experimental — accuracy not yet measuredFirms compete aggressively on the side that uses a single network in order to charge monopoly prices to the other side that is trying to reach them.
“Hence, firms compete aggressively on the side that uses a single network in order to charge monopoly prices to the other side that is trying to reach them (Armstrong, 2006).”
From The Economics of Two-Sided Markets (2009) · cites this paper as Armstrong, 2006
The platform acts as an intermediary or facilitator orchestrating transactions between the two groups.
“The platform acts as an intermediary or facilitator orchestrating transactions between the two groups (Armstrong, 2006;Boudreau & Hagiu, 2009;Eisenmann et al., 2006;Rochet & Tirole, 2006).”
From Digital platform ecosystems in flux: From proprietary digital platforms to wide-spanning ecosystems (2023) · cites this paper as Armstrong, 2006
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- Authors
- Armstrong, M.
- Affiliations
- University College London (GB)
- Corresponding author
- Armstrong, Mark
- ORCID
- Armstrong, Mark
- Venue
- The RAND Journal of Economics
- Publisher
- Wiley
- Published
- 2006-09
- Volume
- 37
- Issue
- 3
- Pages
- 668-691
- ISSN
- 0741-6261 (ISSN-L)
- 1756-2171
- OpenAlex
- W2169544344
- Cited by
- 3,315
- References
- 28
- Citations by year
- 2026: 205 · 2025: 201 · 2024: 180 · 2023: 225 · 2022: 222 · 2021: 202 · 2020: 222 · 2019: 210 · 2018: 206 · 2017: 166 · 2016: 144 · 2015: 141 · 2014: 125 · 2013: 127 · 2012: 141
- FWCI
- 312.88
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- The RAND Journal of Economics (publishedVersion)
- Oxford University Research Archive (ORA) (University of Oxford) (acceptedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- UCL Discovery (University College London) (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Merger and Competition Analysis
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Game Theory and Voting Systems
- Keywords
- two-sided markets, platforms, platform competition, lump-sum fees, equilibrium prices, platform size
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