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Cited by 1,590

The DOI matches its Crossref record.

Voting, a Study of Opinion Formation in a Presidential Campaign

Roshwalb, Irving, Berelson, Bernard R., Lazarsfeld, Paul F., McPhee, William N.·1955·Journal of Marketing
DOI 10.2307/1247297
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Abstract

Voting is an examination of the factors that make people vote the way they do. Based on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential campaign, it shows how voting is affected by social class, religious background, family loyalties, on-the-job relationships, local pressure groups, mass communication media, and other factors. Still highly relevant, Voting is one of the most frequently cited books in the field of voting behavior.

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Metadata

Authors
Roshwalb, I., Berelson, B. R., Lazarsfeld, P. F., & McPhee, W. N.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
1955-10
Volume
20
Issue
2
Pages
202
ISSN
0022-2429 (ISSN-L)
DOI
10.2307/1247297
OpenAlex
W2079955265
Cited by
1,590
References
0
FWCI
18.97
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.