Causal Models in Marketing

Phillips, Lynnw., Bagozzi, Richard P.·1980·Journal of Marketing

DOI 10.2307/1251239

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Authors: Phillips, L., & Bagozzi, R. P.
Venue: Journal of Marketing
Publisher: SAGE Publications
Published: 1980
Volume: 44
Issue: 4
Pages: 126
ISSN: 0022-2429 (ISSN-L)
DOI: 10.2307/1251239
OpenAlex: W2059355990
Cited by: 1,107
References: 0
FWCI: 24.55
Type: journal article
Language: en
Open access: closed

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