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Cited by 509

The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.

The Perceived Fit between Instagram Influencers and the Endorsed Brand: How Influencer–Brand Fit Affects Source Credibility and Persuasive Effectiveness

Breves, Priska Linda, Liebers, Nicole, Abt, Marina, Kunze, Annika·2019·Journal of Advertising Research
DOI 10.2501/jar-2019-030
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Abstract

ABSTRACT Two online studies analyzed the impact of the fit between Instagram influencers and the endorsed brand. The first study used an experimental design and focused on internal validity, whereas the second study employed a survey, presenting results high in external validity. Both studies analyzed the consequences for the influencer concerning his/her perceived trustworthiness and expertise, as well as the impact on brand evaluations and behavioral intentions. Influencer–brand fit had a positive impact on the image of the influencer and on the effectiveness of advertising, especially for followers with low levels of parasocial relationships.

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Show all 7 references

Research works printed but not linked: 38

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Cited by

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Metadata

Authors
Breves, P. L., Liebers, N., Abt, M., & Kunze, A.
Venue
Journal of Advertising Research
Publisher
Informa UK Limited
Published
2019-08-29
Volume
59
Issue
4
Pages
440-454
ISSN
  • 0021-8499 (ISSN-L)
  • 1740-1909
DOI
10.2501/jar-2019-030
OpenAlex
W2971238883
Cited by
509
References
7
FWCI
72.20
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: The Perceived Fit between Instagram Influencers and the Endorsed Brand: How Influencer–Brand Fit Affects Source Credibility and Persuasive Effectiveness. https://app.cochat.ai/papers/10.2501/jar-2019-030
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Breves, P. L., Liebers, N., Abt, M., & Kunze, A. (2019). The Perceived Fit between Instagram Influencers and the Endorsed Brand: How Influencer–Brand Fit Affects Source Credibility and Persuasive Effectiveness. Journal of Advertising Research. https://doi.org/10.2501/jar-2019-030

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.