The DOI matches its Crossref record; 16 of the 16 references it cites were found in a registry or an index.
What can The Study of Cognitive Development Reveal about Children's Ability to Appreciate and Cope with Advertising?
Abstract
The authors assess the study of cognitive development and what it reveals about children's ability to appreciate and cope with advertising. Whereas prior research on children and advertising has drawn heavily on Piaget's developmental theory, the authors argue that more recent approaches that focus on the development of children's “theories of mind” and “executive functioning” skills may prove more fruitful. The review of research on these topics generates two predictions: First, on the basis of theories-of-mind literature, the authors expect that children have well-formed conceptions of the intentions underlying advertising by seven or eight years of age. Second, on the basis of executive functions literature, the authors expect that children are not able to deploy these concepts effectively in their everyday lives until much later in development.
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Citations
Cites
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Assessment and Development of Executive Function (EF) During Childhood
Anderson, P. (2002) · Child Neuropsychology · doi:10.1076/chin.8.2.71.8724 · Cited by 2,218
Individual Differences in Inhibitory Control and Children's Theory of Mind
Carlson, S. M., & Moses, L. J. (2001) · Child Development · doi:10.1111/1467-8624.00333 · Cited by 2,072
Self-citationKochanska, G., Murray, K. T., & Harlan, E. T. (2000) · Developmental Psychology · doi:10.1037/0012-1649.36.2.220 · Cited by 1,993
A normative‐developmental study of executive function: A window on prefrontal function in children
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Mere Exposure: A Gateway to the Subliminal
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Cited by
Executive functions after age 5: Changes and correlates.
Best, J. R., Miller, P. H., & Jones, L. L. (2009) · Developmental Review · doi:10.1016/j.dr.2009.05.002 · Cited by 1,007
Reconsidering Advertising Literacy as a Defense Against Advertising Effects
Rozendaal, E., Lapierre, M. A., van Reijmersdal, E. A., & Buijzen, M. (2011) · Media Psychology · doi:10.1080/15213269.2011.620540 · Cited by 396
The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests
Mallinckrodt, V., & Mizerski, D. (2007) · Journal of Advertising · doi:10.2753/joa0091-3367360206 · Cited by 340
Buijzen, M., Van Reijmersdal, E. A., & Owen, L. H. (2010) · Communication Theory · doi:10.1111/j.1468-2885.2010.01370.x · Cited by 285
Nairn, A., & Fine, C. (2008) · International Journal of Advertising · doi:10.2501/s0265048708080062 · Cited by 253
Metadata
- Authors
- Moses, L. J., & Baldwin, D. A.
- Venue
- Journal of Public Policy & Marketing
- Publisher
- SAGE Publications
- Published
- 2005-09
- Volume
- 24
- Issue
- 2
- Pages
- 186-201
- ISSN
- 0743-9156 (ISSN-L)
- 1547-7207
- OpenAlex
- W2112882675
- Cited by
- 282
- References
- 16
- FWCI
- 9.11
- Type
- journal article
- Language
- en
- Open access
- closed
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- Moses, L. J., & Baldwin, D. A. (2005). What can The Study of Cognitive Development Reveal about Children's Ability to Appreciate and Cope with Advertising? Journal of Public Policy & Marketing. https://doi.org/10.1509/jppm.2005.24.2.186
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
