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Cited by 141Environmental Sustainability in BusinessOrganic Food and AgricultureConsumer behavior in food and health

The DOI matches its Crossref record; 86 of the 86 references it cites were found in a registry or an index.

Exploring Influential Factors Including COVID-19 on Green Food Purchase Intentions and the Intention–Behaviour Gap: A Qualitative Study among Consumers in a Chinese Context

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Qi, Xin, Yu, Huaming, Ploeger, Angelika·2020·International Journal of Environmental Research and Public Health
DOI 10.3390/ijerph17197106PMC PMC7579444
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Abstract

This study applied a qualitative approach to investigate the underlying influences on consumers’ green food consumption from the intention generation phase to intention execution phase in the perspectives of purchase intention and the intention–behaviour gap (IBG). Additionally, the impact of the “Coronavirus Disease 2019” (COVID-19) pandemic on consumers’ green food purchases was explored. Research data were derived from semi-structured in-depth interviews with 28 consumers and analyzed using grounded theory. The findings identified factors that influenced intentions and the IBG in the process of consumers’ green food purchases. Specifically, these findings reported that health consciousness, perceived attributes, environmental consciousness, social influence, family structure, and enjoyable shopping experiences were identified as major drivers for generating consumers’ green food purchase intentions. High prices of green food, unavailability issues, mistrust issues, and limited knowledge were factors triggering the gap between green food purchase intentions and behaviours. In addition, the results revealed that the COVID-19 crisis increased consumers’ green food purchase intentions, whereas the IBG widens as a result of issues of unavailability, price, and panic. These findings will help stakeholders build future policy and suitable strategies to better promote green food consumption in the Chinese context.

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Figure 1 Factors influencing green food purchase intention and the green intention–behaviour gap (IBG). Note: The white ovals represent factors that drive green food purchase intentions. The grey ovals represent barrier factors that trigger green IBG. The solid line arrow represents a direct effect. The dotted line arrow represents an indirect effect.
Figure 1 Factors influencing green food purchase intention and the green intention–behaviour gap (IBG). Note: The white ovals represent factors that drive green food purchase intentions. The grey ovals represent barrier factors that trigger green IBG. The solid line arrow represents a direct effect. The dotted line arrow represents an indirect effect.CC BY · PubMed Central

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Research works printed but not linked: 6

  1. Ministry of Industry and Information Technology of the People’s Republic of China (2019). China Food Industry in 2018, China Light Industry Press.
  2. Rubin, H.J., and Rubin, I.S. (2004). Qualitative Interviewing: The Art of Hearing Data, Sage Publications. [2nd ed.].
  3. Goulding, 2000, Grounded theory methodology and consumer behavior, procedures, practice and pitfalls, Adv. Consum. Res., 27, 261
  4. Zhang, 2009, Consumers’ cognition purchasing behaviour to safe food- a survey on fresh food in Shanghai City, Chin. Agric. Sci. Bull., 25, 50
  5. Zhang, 2010, Consumers’ purchasing behaviour to green food, Com. Res., 12, 118
  6. Zhang, 2009, Consumers’ willingness to pay for green agricultural products in Guangzhou City, J. Agric. Econ., 6, 62

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Metadata

Authors
Qi, X., Yu, H., & Ploeger, A.
Affiliations
  • University of Kassel (DE)
  • Qingdao National Laboratory for Marine Science and Technology (CN)
Corresponding author
Qi, Xin
ORCID
Venue
International Journal of Environmental Research and Public Health
Publisher
MDPI AG
Published
2020-09-28
Volume
17
Issue
19
Pages
7106
ISSN
1660-4601 (ISSN-L)
DOI
10.3390/ijerph17197106
PMC
PMC7579444
OpenAlex
W3088101975
Cited by
141
References
86
Citations by year
2026: 11 · 2025: 24 · 2024: 19 · 2023: 31 · 2022: 36 · 2021: 19 · 2020: 1
FWCI
22.43
Type
journal article
Language
en
Open access
Licence
Locations
  • International Journal of Environmental Research and Public Health (publishedVersion, cc-by)
  • PubMed Central (publishedVersion, cc-by)
  • PubMed (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion)
Funders
  • National Natural Science Foundation of China (2016YFC1401800, 41930534)
  • National Key Research and Development Program of China (2016YFC1401800., 41930534)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
  • Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
  • Social Sciences › Sociology and Political Science › Consumer behavior in food and health
Keywords
green food, purchase intention, intention-behavior gap, COVID-19 pandemic, consumer behavior, health consciousness, environmental awareness, social influence, family structure, customer experience, green food consumption, Chinese consumers
MeSH terms
Betacoronavirus, COVID-19, SARS-CoV-2, China, Consumer Behavior, Humans, Pneumonia, Viral, Surveys and Questionnaires, Vegetables, Coronavirus Infections, Intention, Pandemics

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