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Qualitative data analysis
Abstract
This chapter describes the qualitative data analysis with the use of NVivo. Practical examples will be given from a cross-national study which was conducted aiming to investigate the phenomena and experiences of ethnic restaurant owners and consumers. The investigation was qualitative in nature, following a constructivist grounded theory approach.
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Metadata
- Authors
- Chatzopoulou, E.
- Venue
- Researching and Analysing Business
- Publisher
- Routledge
- Published
- 2023-11-20
- Pages
- 146-164
- OpenAlex
- W4388818248
- Cited by
- 1,563
- References
- 0
- FWCI
- 409.26
- Type
- book chapter
- Language
- en
- Open access
- closed
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